1. THE FINAL PUSH PRIORITY PUSHES FOR THE LAST YEAR OF THE FY09-12 PROGRAMME

2. OBJECTIVES To identify key programme pushes for the TRAFFIC network to focus on in the coming year that would significantly advance progress towards meeting the targets of the TRAFFIC Programme FY09-FY12 To identify the programmatic links and support needed from the regional and national offices for effective implementation of these programme pushes To identify the advocacy, international policy, communications and other support needed from TRAFFIC International that will allow these programme pushes to be effectively planned, focussed, targeted, implemented, coordinated and monitored

3. BACKGROUND ADVOCACY PUSHES FY03-04 - Domestic ivory markets -> African ivory action plan - ASEAN Initiative -> ASEAN-WEN - Ramin listing Criteria - Focus - Need - Profile - Feasibility TRAFFIC PROGRAMME FY09-12 TARGET PROGRESS SUMMARIES: NEXT STEPS

4. WHAT IS A PRIORITY PUSH? A big ‘ask’ that leads to the significant achievement of programme targets Urgent need to mobilize action beyond business as usual Timeline of within 12-18 months Distinct role and competitive advantage for TRAFFIC Strengthens profile, brand, and fundraising Highlights TRAFFIC strength as a network and collaboration with partners

5. WHAT IS A PRIORITY PUSH? Strong advocacy and communications mix – a ‘campaign’ Focused and targeted - Why (Why) - What (Objectives) - Who (Audiences) - Where (Countries) - When (Events/Interventions) - How (Activities/Outputs) Simple to understand Emotive Memorable

6. ISSUE/TARGET SPECIFIC PUSHES Tiger products demand reduction Tracking the global shark trade Timber customs transparency GEOGRAPHIC PUSHES Consumer awareness in Vietnam Thailand as a key ivory trade driver South Africa-Viet Nam rhino trade route

7. CROSS-CUTTING PUSHES State of the world’s wildlife trade Africa-China trade dynamics Timber and fisheries traceability EVENT-DRIVEN PUSHES CITES (SC Aug 2011, CoP16 Thailand March 2013) Earth Summit (Brazil, June 2012) IUCN WCC (Korea, Sept 2012) CBD CoP11 (India, October 2012)

12. PROGRAMME LEADER INPUT State of the World’s Wildlife Trade Tracking the global shark trade KOBE Process: Tuna RFMO reform Timber customs transparency Making FairWild an industry standard Illegal tiger trade: China crackdown Thailand as a key ivory trade driver Shutting down the South Africa-Vietnam rhino trade route Enhancing sustainable use of wild meat

13. The 5Ws (and 1H) WHY? Why do it? What’s the problem? WHAT? What to do? What’s your objective? WHO? Who are we talking to? Who can make a change? WHEN? When is it done? What other times should it be done? WHERE? Where to do it? Where else should it be done? HOW? How to do it? How else can we do it? SIMPLE TO UNDERSTAND EMOTIVE MEMORABLE

14. THE 2-MINUTE SOUND BYTE

15. SETTING PRIORITIES

16. STAKEHOLDER ANALYSIS

17. T-INT SUPPORT Planning Messaging Coordination (TRAFFIC Network, WWF, IUCN, IGOs, NGOs) Targeting (Why, What, Who, Where, When and How) Implementation Advocacy tools (briefings, letters, etc) Communications tools (Web, media, print media) Fundraising

18. NEXT STEPS Online survey results The Two-Minute Sound Byte -> Advocacy and Communications Plan Priority Matrix Stakeholder Analysis: Regional feedback -> Regional coordination Priority Pushes Report -> T-INT Advocacy and Communications Strategy

19. LET’S END FY09-12 WITH A BIG BANG!