1. IBM Express Runtime © 2007 IBM Corporation 1 Cognos needed to supply customers with additional choices and complete flexibility as they design and deploy their enterprise reporting environment. Cognos packaged the Runtime components including IBM WebSphere Application Server - Express, IBM DB2 Universal Database Express Edition, and IBM HTTP Server with it's application, ReportNet, creating simplified deployment options and a more turnkey solution. AG Success story: Cognos  Tighter business partnership with IBM  Higher value solution offering increases competitive advantage  Provides credibility through IBM brand association Challenge Solution  Added design and deployment flexibility  Provides streamlined support and development, minimizing impact on IT resources  Faster time to results during sales cycles and customer implementations Business Benefits Technology Benefits

2. IBM Express Runtime © 2007 IBM Corporation 2 EMEA Success story: Zecca SPA Challenge Solution Business Benefits "WebSphere and DB2 are market-leader middleware products, which allowed us to build a reliable and performing solution much appreciated by our customers. "Express Runtime" brings now additional value by packaging WebSphere, DB2, and other needed collateral middleware, as a superb single runtime engine of our solution. This is a value-add both from a technical point of view, because IBM takes charge of middleware components assembling and tuning, and from a commercial point of view, because we can embed Express Runtime and propose our solution at a single, pre-defined, competitive price." Fabio Zancanella, CEO Zecca SPA Zecca needed to supply customers with a fully integrated, easy-to-use workflow solution to manage and exchange informations and data Zecca developed a web based solution, INTEGRA, to manage data and documents through simple and easy-to-use workflow, messaging and archiving systems. It allows people to create, exchange and consult informations in a fast, secure and effective way.  Simplified documental workflow  Easy to integrate with existing ERP  Easy to install and to use  Doesn't need education  Low cost impact

3. IBM Express Runtime © 2007 IBM Corporation 3 EMEA Success story: Policymatter Benefits: Challenge: Solution: Deploy PolicyMatter as a single integrated solution through a simple, easy to use installation procedure on the market leading J2EE 1.4 compliant platform. Business Partner PolicyMatter is leveraging IBM’s Express Runtime offering to deliver their PolicyMatter solution. PolicyMatter expands its customer base by supporting IBM middleware deployments – a recognized, trusted, proven and requested platform amongst small and medium sized enterprises. Express Runtime enables them to offer a 100% Java, cross- platform, solution at an exceptional price with leading function, flexibility, and quality. “Express Runtime delivers a highly competitive option compared to Open Source vendors and provides an integrated, robust and scalable offering that can easily grow with our needs. Express Runtime removes the fear when deploying our solution“ —Dr Phil Cornelius, Chief Architect Business Benefits:  Increased market opportunity  Reduced deployment costs  Minimize maintenance costs  Deploy on market-leading IBM platform  Competitive Pricing Technical Benefits:  Deploy complex solution across multiple platforms and servers in a single procedure  Pre-configured, Pre-integrated middleware  Full J2EE 1.4 support including EJB  Automate configuration, reducing errors  Combined installation of application and middleware

4. IBM Express Runtime © 2007 IBM Corporation 4 AP Success story: Mid-Comp Challenge: Solution: Business Benefits: End-customer reference: Bosselman Corp. http://www- 306.ibm.com/software/success/cssdb.nsf/CS/ KMOY-6FSRP7?OpenDocument&Site=default  Streamlined installation  Simplified administration  Fully integrated high quality middleware. Deploy a complex solution into an environment with very limited infrastructure Mid-Comp developed a solution, called "Odyssey“ with IBM Express Runtime to focus primarily on extensibility and adaptability and to provide a cost effective and dynamic alternative to traditional ERP solutions. “The availability of the IBM Express Runtime has for the first time allowed us to provide a fully packaged product with all the critical middleware components that we need, in a single distribution. The benefits to our customers in terms of ease of installation and affordability is providing us with a strong competitive advantage in the SMB market" – Bjarne Matzen, Director of Research and Development, Mid-Comp International Pty. Ltd.

5. IBM Express Runtime © 2007 IBM Corporation 5 AP Success story: SOPRANO Design Challenge: Solution: Business Benefits: “With Express Runtime, we've reduced installation procedures to just a few clicks. That means we can direct our technical resources to developing new products or enhancing what we have, or to providing additional customer support where it's required....SOPRANO is building customer confidence in our technology support and in our choice of business partners, namely, IBM. This helps drive sales and customer wins." – Richard Favero, CEO, Soprano Design SOPRANO Design needed an infrastructure that is affordable, well supported, and fast and easy to install. Layering third-party products and applications with multiple middleware platforms required the company's technical staff to perform numerous manual steps that had to be coordinated with customers' systems administration teams - a task that escalated costs and extended deployment processes. SOPRANO Design leveraged IBM Express Runtime software to simplify the technology base and improve the installation procedures of its messaging infrastructure. Deployments that previously took one and a half days to accomplish can now be completed in a matter of seconds, creating savings in precious information technology (IT) resources for both SOPRANO Design and its customers.  Affordable, reliable and well supported infrastructure  Reduced solution deployment time  IT resource savings for SOPRANO and end-customers

6. IBM Express Runtime © 2007 IBM Corporation 6 SECTOR: Travel & Transportation Soprano worked with the NRMA Motoring & Services motoring association to develop and implement a unique solution that:  Connects hearing-impaired customers via SMS to roadside- assistance call centers  Extends NRMA’s customer service offering to all customers in any situation NRMA Motoring & Services was able to improve the customer experience by providing an innovative way to access customer service. Success Story: Soprano, built on Express Runtime, delivered with NRMA IBM Technology  IBM Express Runtime  IBM WebSphere  IBM System x  IBM DB2 With Express Runtime, SOPRANO was able to: Greatly simplify installation of the solution 44 pages down to 3 pages 48 hours down to 8 hours Shift the focus of SOPRANO resources to development and additional customer support. SOPRANO Design  Australia-based researcher, developer and implementer of mobile and wireless solutions  Provides solution development and integration services SOPRANO solution: Corporate Gateway Platform  Provides a mobile messaging infrastructure and applications that link mobile users to customer IT systems and business processes CUSTOMER VALUE AND INNOVATION OFFERINGS AND EXPERTISE For more IBM Express Middleware case studies, visit www.ibm.com/software/express