1. Eliza Warren | Development & Communications Coordinator The Center for Grieving Children | Portland, ME fb/cgcmaine -- @CGCME -- pinterest/cgcmaine @elizakategreat

2. How do we communicate?

3. Why do we care? Why does social media matter? Why do we need to pay attention?

4. Because we have to! Things have changed and we have to embrace them and continue to tell our stories and spread our mission.

6. Social Media MythBusters Our constituents aren’t online Face-to-face isn’t important anymore Social media isn’t core to our work Using social media is hard Using social media is time consuming (source: The Networked Nonprofit, Kanter/Fine)

7. How do we join the conversation?

8. Listen to your audience

9. Oops.. That was awesome!

10. Creating a plan Source: http://www.simplybusiness.co.uk /microsites/guide-to-social- media-success/ http://www.simplybusiness.co.uk /microsites/guide-to-social- media-success/ What do you look like now? Don’t like it? Change it! Plan everything Set-up ROE (Return on Engagement) tracking systems Create guidelines

11. 1. What are your goals? * Short term: * Tell the story of the Center * Review and revise our current online content * Long Term: * Form new relationships * Streamline communications * Fundraise

12. 2. Evaluate your content

13. 3. Show Who You Are

14. 4. Make Friends

15. 5. Post what no one else can

16. Track your progress

17. Analytics Comparison April 2013 1.Facebook 2.Portland Chamber of Commerce 3.Online fundraising site 4.NAGC 5.Facebook mobile 6.NBA.com 7.WCSH6.com 8.Griefhealing.com 9.Nonprofitmaine.org 10.Ehow.com April 2012 1.Online fundraising site 2.Constant Contact 3.Facebook 4.Livestrong.com 5.Portland Chamber of Commerce 6.Griefhealing.com 7.Ehow.com 8.Whyy.org 9.Hellogrief.org 10.NAGC

18. Integrating Messaging

19. Thank you! Sources: The Networked Nonprofit – Beth Kanter & Allison Fine Customer Service: New Rules for Social Media – Peter Shankman Who’s Telling Your Story? – Marc Pitman