Presentation on theme: "Eliza Warren | Development & Communications Coordinator The Center for Grieving Children | Portland, ME The Center: fb/cgcmaine | pinterest/cgcmaine."— Presentation transcript:
Eliza Warren | Development & Communications Coordinator The Center for Grieving Children | Portland, ME The Center: fb/cgcmaine | pinterest/cgcmaine
* Why does social media matter? * Why do we need to pay attention?
* Things have changed and we have to embrace them and continue to tell our stories and spread our mission.
* Our constituents aren’t online * Face-to-face isn’t important anymore * Social media isn’t core to our work * Using social media is hard * Using social media is time consuming (source: The Networked Nonprofit, Kanter/Fine)
Source: /microsites/guide-to-social- media-success/ /microsites/guide-to-social- media-success/ What do you look like now? Don’t like it? Change it! Plan everything Set-up ROE (Return on Engagement) tracking systems Create guidelines
* Short term: * Tell the story of the Center * Review and revise our current online content * Long Term: * Form new relationships * Streamline communications * Fundraise
April Facebook 2. Portland Chamber of Commerce 3. Online fundraising site 4. NAGC 5. Facebook mobile 6. NBA.com 7. WCSH6.com 8. Griefhealing.com 9. Nonprofitmaine.org 10. Ehow.com April Online fundraising site 2. Constant Contact 3. Facebook 4. Livestrong.com 5. Portland Chamber of Commerce 6. Griefhealing.com 7. Ehow.com 8. Whyy.org 9. Hellogrief.org 10. NAGC
Sources: * The Networked Nonprofit – Beth Kanter & Allison Fine * Customer Service: New Rules for Social Media – Peter Shankman * Who’s Telling Your Story? – Marc Pitman