1. Creative Economy in a Mixed Society: Approaches to Measuring its Potential Inga Tomić-Koludrović & Mirko Petrić Department of Sociology University of Zadar Cultural transitions An international conference on policy, industry and aesthetics Interuniversity Centre Dubrovnik Dubrovnik, 10. 5. 2006

2. cultural  creative ------------------------------------------------ - cultural industry - cultural industries - creative industries - creative economy

3. Creative Industries definition ----------------------------------------------------------- ”The Creative Industries are those that have their origin in individual creativity, skill, and talent and that have a potential for wealth and job creation through the generation and exploitation of intellectual property.” The Creative Industries Mapping Document Department for Culture, Media and Sport, UK, 1998

4. Creative Industries : culture ----------------------------------------------------------- ”Government and the Value of Culture” Tessa Jowell (2004) - a role for subsidized culture high art - recognized but described in terms of investment - potential of an individual

5. Creative Economy ----------------------------------------------------------- - disappearance of “culture” ? “creative” + “economy” - the term = more straigthforward /obscures less/ BUT “CULTURE MATTERS” Harrison / Huntington (2000)

6. Mapping  Index of Creativity ----------------------------------------------------------------------- DCMS Mapping of Creative Industries (1997, 2000) - exclusively “industrial” aspect - economic contribution -------------------------------------------------------------------- “ audit of cultural resources” = different

7. Mapping  Index of Creativity ----------------------------------------------------------------------- Florida’s indices of creativity % workforce in the creative class presence of advanced technology innovation diversity (gay index)

8. --------------------------------------------------------------- Percent of workforce in the creative class

9. 3Ts  values --------------------------------------------------------------- “3Ts of economic growth” Talent Technology Tolerance the original indices

10. World Index of Creativity outline (2005) --------------------------------------------------------------- based on empirical research of values World Values Survey /Inglehart/ Croatia, Bulgaria, Romania = included

11. Mapping  Index of Creativity --------------------------------------------------------------- Hong Kong : Mapping most comprehensive : economic Hong Kong : Index of creativity Desmond Hui social + cultural capital

12. SEE - Index of Creativity? --------------------------------------------------------------- -how to measure the potential of the creative economy in the region? / Florida’s nascent World Index of Creativity =/= specific enough /

13. SEE - Index of Creativity? --------------------------------------------------------------- - the task = creation of more specific, more sensitive indices - the question: is the region a good focus for such exercises? - the question : are individual nation-states in the region a good focus for such exercises?

14. Index of Creativity --------------------------------------------------------------- - the need for diversified levels of reference - the focus =/= territory of a nation-state - the focus =/= the “region” in Florida’s sense /”city + surrounding areas”/

15. Index of Creativity --------------------------------------------------------------- the focus = city, region /including historical traditions & a sense of place/  diversified national or SEE-level indices

16. Index of Creativity --------------------------------------------------------------- the focus = micro-histories, traditions, cultures the purpose = interpret in order to understand /Bauman/ “case by case” “step by step”

17. Index of Creativity --------------------------------------------------------------- - the focus /locus/ = the sense of place /what it is about/ - methods to measure it = should be devised - but what exactly is measured? - “what is creativity?”

18. Creativity --------------------------------------------------------------- - an evasive term - one attempt: “the ability to think at the edge of your competence” Charles Landry

19. Creativity --------------------------------------------------- - but what are “competences”? - how are they acquired? - how are they recognized? ------------------------------------------------ SOCIAL locus of reference

20. Creativity --------------------------------------------------- - but also CULTURE plays a part - VALUES : socialization /learning of culture/ - by means of socialization one masters the culture of one’s society ------------------------------------------------ values = a good start /but not enough: too generalized/

21. Focus --------------------------------------------------- - not only “market” / “economy” indicators (Porter: 17.000 $ +) but “society” + “culture”

22. Society --------------------------------------------------- - how to describe it? - what to study about it?

23. “transition”  “mixed” society --------------------------------------------------- “transition” - political /single-party  multiparty/ - economic /state or “social ownership”  market economy/ - social / cultural /e.g. from active suppression of religion to its dominance in the social life/

24. why “mixed” society? --------------------------------------------------- “transition” in SEE = an unfinished process EU accession = marks the end /in political terms/ EU candidate countries : nearing “mature transition” but in social terms?

25. “mixed” society --------------------------------------------------- “transition” processes - varied from country to country - in common : (recent) radical break with the past & influence of the globalization process in the present

26. “mixed” society --------------------------------------------------- “transitional societies” = now stabilizing - old mechanisms destroyed but new have formed - these societies exihibit characteristics of both traditional and modern social structures - can therefore be described as mixed societies

27. “mixed” society --------------------------------------------------- - different outcomes /also within one nation/ - should be studied “step by step, case by case” - in the case of Croatia: two modernization processes simultaneously at work /Tomić-Koludrović/

28. “mixed” society ---------------------------------------------------  “first” or “simple”, “industrial” modernization /premodern  modern/  second or “reflexive”, “postindustrial” modernization /”modernization of modernization”/ U. Beck

29. ------------------------------------------------ Split Riva

30. ------------------------------------------------ Splitska riva

33. “mixed” society ----------------------------------------------- by analogy with mixed economy mixed agriculture

34. transitional society process : from → to ---------------------------------------------- mixed society = outcome : what we start from in analysis mixed society =/= static various processes take place but constellations = established

35. mixed society ---------------------------------------------- - should be studied in order to understand it & be able to interpret it /such studies in themselves emphasize or develop its reflexive character /

36. mixed society ---------------------------------------------- - methods should be devised to study its social & cultural aspects “market” = too narrow a descriptor and insufficient in general as focus of development “people” = the most valuable resource /this = also an “investment” in them and in society/

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