1. Chapter 4: Marketing Techniques Definition of networking: “ Developing and keeping relationships with others.” Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

2. Chapter 4: Marketing Techniques Do’s of Networking Give as much as you get Report back Follow up on leads Be businesslike Keep old network Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

3. Chapter 4: Marketing Techniques Networking Do’s (cont.) Call network members Expand network Have clear expectations Include all ages Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

4. Create a Planning Sheet  Who do I know? Try to think of people that you know from … school, religious organizations, leisure activities, having children, your past, the public service, previous employers, volunteer organizations, professionals Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

5. Chapter 4: Marketing Techniques Telemarketing Use the phone in your job search to: Perform networking Seek information Answer classified ads Follow up on resumé Follow up on interview Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

6. Chapter 4: Marketing Techniques Telemarketing (cont.) Use the phone in your job search to: Contact references Follow up on leads Thank contacts Thank references Inform family and friends Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

7. Chapter 4: Marketing Techniques Additional Guidelines for Telemarketing  Make a list of companies to be called  Plan calls carefully  Write down key points  Practice  Follow up on calls Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

8. Chapter 4: Marketing Techniques Additional Guidelines (cont.) How to Handle Objections on the Phone 1. Get It 2. Respond with Benefit 3. Reintroduce Original Request Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

9. Chapter 4: Marketing Techniques Career Fair Tips  Dress for an interview  Take résumés, business cards, pen, portfolio  Have firm handshake, direct eye contact, a smile  Research employers  Talk to each employer, network  Approach employers individually Lamar, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

10. Chapter 4: Marketing Techniques Career Fair Tips (cont.)  Attend at less crowded times  Prepare introductory talk  Be prepared for on-the-spot interview  Have insightful questions to ask  Work to maintain enthusiasm, energy  Take short breaks but not too many Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.

11. Global Job Opportunities  Research, Research, Research  Student abroad programs  Plan and be prepared! Lamarre, McClughan, Fourth Edition Copyright © 2008 Pearson Education Canada. All rights reserved.