2. Now a days, our life is greatly influenced by Mobiles. As it is in use by all social classes. It is making special place in our life as a utmost need.

3. Many Brands in the market NOKIA King of all Brands

5. Our promise is to help people feel close to what is important to them.

6. Features of Nokia Globally Recognized Serves Best Communication Services Easy to operate Gives Confidence Of Durability Offers Wide Price Range Appealing Designs

7. Communication By Logo Color Models Slogan Billboards Advertisements Infact Each And Every Thing Of Nokia Has Something To Communicate

8. Nokia Logo Nokia’s logo speaks itself. It is really being used to build and maintain relationships in increasingly diverse ways between friends, children and parents, for people seeking help and for communities.

9. Nokia Slogan

10. Nokia says, “Connecting People” By connecting people, we help fulfill a fundamental human need for social connections and contact. Nokia builds bridges between people-- both when they are far apart and face-to- face--and also bridges the gap between people and the information they need.

11. Hoardings & Billboards When we see any hoarding of Nokia while crossing a street, we find two things written on it & that is its name & logo. Nothing more nothing less. Nokia has become such a reputable and successful brand that they need nothing else to mention.

13. What does this communicates? Style Status Satisfaction Prestige Repute

14. Nokia 5700 So this music, presence of fun loving youths & their moves are making this ad music oriented and is precisely depicting the features of the mobile phone with effective attachment with youth, music & fun.

15. Nokia’s Environment THE POWER OF WE

16. WE CREATE WE ENERGIZE

17. WE RECYCLE OUR RESPONSIBILITY

19. Engaging You Incorporates the customer satisfaction value & deals with engaging all our stakeholders, including employees, in what Nokia stands for in the world. Achieving Together It is more than collaboration and partnership. As well as trust, it involves sharing, the right mind-set and working in formal and informal networks.

20. Passion for Innovation It is based on a desire we have to live our dreams, to find our courage and make the leap into the future through innovation in technology, ways of working and through understanding the world around us. Very Human What we offer customers, how we do business and the impact of our actions and behavior on people and the environment. It is about being very human in the world - making things simple, respecting and caring. In short, our desire is to be a very human company.

21. Nokia focusing Ramadan The theme of this ad is to portray an image of brand as it considers religious ceremonies and obligations of nations. It is an effort to maintain good relations with Muslim community worldwide and muslin traditions, prayers, and iftar.

22. People are made to be loved and things are made to be used but the confusion of today’s world is that people are made to be used and things are made to be loved and today the most beloved thing is our Mobile Phone.

23. What does Nokia Communicates? No Comparison Operated Easily Knowledgeable Internationally Recognized Attractive

25. Nokia’s Mission Statement “The biggest brands in the world trust us with their mobile advertising because they know the Nokia Media Network enables them to reach the largest, highest quality audience on mobile.”

26. Nokia’s Advertisement Nokia’s advertisement are also very simple and easily understandable. No doubt advertisement plays very important role. By taking this into view Nokia’s advertisement department use electronic media very wisely and technically. Nokia, only by catchy music, simple, common and enthusiastic concept is ruling the world of advertisement.

27. Nokia’s Strategy There is a progressive and continuous increase in consumer involvement with technology and communications globally. People are broadening their modes of communication to include the web and, social networks are becoming central to how people communicate

28. No Difference Nokia is not only for a typical group of people but it provides its extensive services to all generations including Old, Young & Adults.

29. Many Promises Of Nokia Connectivity Care Strength, Power, Passion Strong Relationship

30. Picture Perfect! This is a perfect image of two people almost joining hands with each other. The image has given a proper support to the logo and has brilliantly complimented the company’s mission and the slogan.

31. Colors

32. Blue Calm & Cool Light & Friendly Natural & Universal Loyal & Faithful Rising & Depth

33. White Clarity Purity Simplicity Brotherhood Innocence Peace Truth

35. This model communicates very beautifully & simply without putting many things in pocket. This model itself fulfills lots of needs.

36. What does N95 Communicates? The concept of the ad is that people generally put those important things in their pockets that serve their specific needs, but in this ad it is shown that putting a Nokia N95 in your pocket servers a bundle of needs and relieves you from putting different devices for different purposes.

37. Target Market Corporate customers Self expressive and recognition demanding people On the move internet and computer users Professionals and hi-tech users

38. N70 & N90 Communicates Image Style Expression Brand Look Self Actualization

40. N70 & N90 The ad is focusing on many benefits and covers many cultures, age, groups and people of different walks of life. The ad projects beautifully its product i.e. N70 and N90 as a device that makes you expressive, participative and stylish at the same time and brings you closer to your loved ones and to the information.

41. Target Market Business class Professionals Fun seeking youth Innovation and technology demanding people Variety seeking customers

42. Nokia 1650/2626

43. The basic effort of the ad is to introduce the new digital FM radio. A sequence of songs from old songs to new ones depicts that you may tune a channel of your own choice and can listen music of your own choice.

44. Target Market Energetic, fun loving, music lover youth of middle and lower class School and college going youth Style oriented youth

45. Our Relation We are with you when you start We are with you when you apart A Relation which never ends.

46. Conclusion Nokia understands what is requirement of modern era that’s why it is using different innovative features to attract everyone, to communicate easily. The theme of ads are developed according to the product, target Market, culture, desired results and positioning strategies. Nokia changes its ads time to time to bring innovation as demanded by the environment.

47. ThanXxx……