1. 1 The Business of Massage Slides to Accompany Instructor Resources

2. 2 Lesson One: Welcome Aboard! Get to know classmates. Understand the participation guidelines for this course.

3. 3 Final Projects Individual Project ◦Portfolio ◦Presentation Group Project ◦Business Plan ◦Presentation

4. 4 Overview of Modules #1: Taking Stock of Your Career Options #2: Creating a Therapeutic Relationship #3: Creating a Sense of Place #4: Practicing Self-Care #5: Launching a Successful Practice #6: Managing Your Practice #7: Spreading the Word #8: Connecting with the Professional Community

5. 5 Module #1: Taking Stock of Your Career Options

6. 6 Lesson Two: Overview of Profession & Career Trends Clarify personal reasons for choosing the field of massage therapy. Gain an appreciation for the history of massage. Describe at least two trends in the massage therapy business.

7. 7 Why Massage Therapy? Why have you decided to become a massage therapist? What are your expectations? What do you think are some benefits? What are some directions you might take? What are some of your deepest, most heartfelt dreams – and how do you think a career in massage therapy will help you to achieve these?

8. 8 Why are consumers seeking massage therapy?

9. 9 What Do We Look Like? 83% are female; 17% male Mid-40s, on average 33% work at home 29% work at spa/salon 28% have own place of business 24% work in health care setting 76% are self-employed 57% earn $ from another profession

10. 10 Lesson Three: Career Settings & Professional Credentials Describe the various settings in which massage therapy is practiced. Identify the pros and cons of working in specific career settings. Identify the credentials that are required or available for the practice of massage therapy.

11. 11 Clarifying the Terms State (or province) regulations Certification Licensure Membership Accreditation What are the distinctions?

12. 12 Lesson Four: Self-Evaluation Identify self-assessment strategies for examining how your needs, behaviors, beliefs, and attitudes are relevant to the practice of massage therapy. Identify career transitions.

13. 13 Lesson Five: Summary & Application Summary Review questions Chapter quiz Application