1. Be A BABY FAN AGAIN AND AGAIN AND AGAIN…

2. THE QUESTION HOW DOES BABY FANS ENCOURAGE ITS CURRENT CUSTOMER BASE TO MAKE A REPEAT PURCHASE?

3. CURRENT CUSTOMER PROFILE Licensed team baby products for fans of the top leagues and the best teams within those leagues Focus specifically on local region surrounding BabyFans.com “corporate office” located in Atlanta, GA Online based shoppers More women than men –(detailed statistics, not available)

4. MARKET/INDUSTRY TRENDS Reports were all 2007 reports pulled from Mintel market research database. Each area below is marketing report that speaks to issues surrounding market drivers, market size and trends, market segmentation, advertising and promotion, the consumer, market forecast and future trends. All reports were US based. Baby Fans is highly niched market so the below reports touch on relavant broader market segments that, after reading, have some correlation to the Baby Fans customers profiles as ascertained by Baby Fans’ class presentation.

5. MARKET/INDUSTRY TRENDS Sports Enthusiasts - US - July 2007 – Hispanics represent the largest group of consumers that are defined as the most “ardent sports fans”. –Report connected the popularity of different sports to different geographic areas. (depending on our recommendations we can pull charts from this report that speak to the above. If not we can delete)

6. MARKET/INDUSTRY TRENDS Children's Clothing - US - October 2007 – Infant and toddlers represent 42% of childrens market and is also growing at the fastest pace (20%) –Mother’s are decision makers –Children’s clothing continuing to transition market share into specialized boutiques –Online clothing shopping increasing. Barriers in clothes shopping online include inability to effectively gauge sizing of clothes –57% surveyed stated “child is drawn to sport related gear” 67% of Hispanics surveyed agreed with the above 61% of Blacks surveyed agreed with the above

7. MARKET/INDUSTRY TRENDS Home Shopping, TV, Catalog, and Internet - US - October 2007 –e-home shopping has experienced extremely strong growth over the past several years. –Established retailers and catalogers have been able to combine traditional strengths with new online tools for multichannel experience for consumers –Apparel makes up a relatively significant 12.1% of 2005 e- commerce sales. –the most successful sites are, in most cases, offshoots of existing retail brands. –Respondents in virtually every demographic, even including higher-income respondents, all seemed extremely interested in free shipping and stated they would purchase more if free shipping was available.

8. SURVEY RESULTS 200 surveys were sent out to “return” customers of BabyFans.com 42 responded (21% response rate) Focused on why customers returned to BabyFans.com and what would encourage them to continue to do so

9. SURVEY RESULTS

14. If No, please let us know why Have not had the opportunity Just ordered and haven't received in mail yet. Did not have the opportunity. if website made a referral incentive, that would be great!

15. SURVEY RESULTS

17. What else can BabyFans.com do to improve or further meet your needs? More teams Larger sizes (more 12+ month sizes, clothes for ages 4 to 6) More products Very satisfied with customer service!

18. RECOMMENDATIONS FOR INCREASING BRAND EQUITY

19. RECOMMENDATIONS

20. QUESTIONS