1. 19th International Conference on Information Systems for Agriculture and Forestry TU Dresden 14 – 15 September 2015 Project funded by www.pomodore.eu

2. Team Karel Charvat ICT & SDI Manager Technical Director Marek Šplíchal FIWARE Expert Simona Mincione Marketing Specialist Michal Kepka FIWARE Expert Elena Torrieri Associate Professor in Agricultural Science and Technology Marco de la Feld Business Innovation Manager Michal Sredl FIWARE Expert Marek Musil Hardware Expert

3.  20% = Fruits & vegetable wasted What is the problem? Solution! A FI-based system using wireless sensors and tags for monitoring air and soil temperature and humidity in real-time.

4. High quality products FIWARE Interoperability and scalability Growth potential Smart Sensors Monitoring

5. Sensor networks Unlimited grow history storage Precision irrigation FIware GEs Fertiliser level Pest Detection Interoperability with other type of hardware Scalability Positioning Map

6. FIWARE usage

8. 13,5 M farmers in EU (27) 700.000 agricultural holdings 3 test beds for Pomodore@ Total precision farming market size is expected to grow at a CAGR of 12.2% to 2020 and reach $4.55 billion by 2020. $360.000 million EU production value Market landscape

9. Development of better FIWARE infrastructure to use all the available tools Product Maintenance Advertising Infrastructure Development of our sensors with new measurement based on market/customers needs Server maintenance and FIWARE update Marketing campaign – Identification possible customers 10% 40% 15% 35% Business Investment

10. Key PartnerKey activitiesValue Proposition Customer relationships Customer segments Farmers associations Agricultural cooperatives Stakeholders from agri-food sector ICT-Agri FIWARE accelerators Associations of consumers Trials tomato producers. Sensors deployment Deployment of Apps Integration with FISPACE Pilot sensor deployment System maintenance Field trials Innovation training Marketing presentation to investors Monitoring system in the pre- harvest / ripening stage of tomatoes Integrated solution: tags system + easy-to-use interface for end users Access the FIspace platform Installation of tailored systems Training Remote Assistance Regular interactive contacts Give feedback by App interface. 1. Tomato producers Large farms Medium & small farms Cooperatives 2. Advisory services 3. Investors interested in innovation. Key resources Promotion Channels Technology infrastructure Server architecture Data providers Apps Direct connections Informative material & videos Social media platforms Magazines and bulletins Local/international events; Demo video Test boxes FIspace platform Cost structuresRevenue streams Technology costs; App development Marketing, promotion & communication costs Human resources. system SaaS Hardware infrastructure (sensors) Business model

11. Focus on other types of crops 12.06.2013 Decrease the costs of sensors Plug and play sensors Next year’s goals

12. Thanks a lot for your kind attention! www.pomodore.eu Project funded by @Pomodore_FI Pomodore@