2 Fitness Sector Revenue - US Source: IBISWorld20072012Avg growth per yearIndustry($m)(%)Gym, Health and Fitness Clubs24,136.1025,269.100.9Pilates and Yoga Studios4,7266,853.37.7Personal Trainers7,248.77,305.60.2Fitness DVD Production155.4264.511.2Online Sporting Apparel Sales3,395.84,892.607.6Boxing Gyms and Clubs649.1643.5-0.2
3 Focus on Fitness and Health Strong and still growing industryThe $19.5 billion U.S. health club market has shown steady growth with 6.8% revenue CAGR from 1994 to 2009; worldwide revenue estimated at $67.2 billion (2009).There are over 45 million gym memberships in the U.S. and more than 120 million worldwide.On average health club members attend their club times in the course of a year. A total of 12 billion visits worldwide.The top five health club based activities in 2009 were: weight/resistance machines, treadmills, elliptical machines, stationary cycling, and free weights.
4 What Information Do Exercisers Want? Information Display ImportanceSource: IMS ResearchNuResponsesDistancePlanned RoutePlanned Route, SharedSpeedTime ElapsedMapCalories BurnedHeart RateInformation re: FriendsTargetsOther
5 Now Get Interactive In Real Time Integrate data from the fitness equipment with data from the cloud in mash-upsSeparate heart monitor or other personal fitness device data or appStreaming videoReal-time comparison to friends, family, strangersAds from local businesses, like healthy restaurants, fitness storesWeather outside the clubMonitor equipment status remotely to improve user satisfactionWear of belts or other components – repair proactively, for less down-timeUsage rates – compare to other locations within a club or in different facilities, add equipment where demand is high
6 Vertical Market Application Scenarios Automation & Integration / Health Club Services GatewayMonitoring &TrackingSmartEquipmentHealth Club SmartServicesGatewaySmart LockerRFIDSmart Check-In SystemCommunicationInfrastructurePeopleTrafficAnalysisVendingMachines
9 Solution Elements at all Points Embedded platform (SBC or COM) powers touchscreen on equipmentCSAFE protocol between equipment and Smart GatewayEveryware Software Framework on the Smart Gateway simplifies app development on the deviceWired or wireless connectivity for the Smart Gateway in the clubBandwidth-efficient protocol to the Everyware Cloud for lower network traffic and speed of connectivityReal time event processing to trigger actions based on data from equipmentMultiple options for sending information and alerts to systems and staff – SMS, reports, automated integrationREST APIs simplify app development and customization