1. Santa Clara County Library Video Outreach Eureka Project 2008-09 By Ann Awakuni

2. Top Story: Video outreach attracts Spanish speakers to library

3. In library news today…. Video of project purpose & results

4. External Customers Rosemary Elementary School students & faculty Rosemary faculty focus group: “Library promotional materials in Spanish would be very useful.” Student population is 76% Hispanic.

5. External Customers Smart Start ESL parents Increase awareness of free library services. 67 ESL students & their families have signed up for a card.

6. Internal Customers Santa Clara County Library Supports 2 goals in the new strategic plan: (1)The development of library instruction programs (2)Enhancing the ability of patrons to utilize the library’s resources

7. Internal Customers Facilitate outreach efforts, school visits & library tours Reference staff Campbell Library has no Spanish-speaking staff.

8. Internal Customers Assist in welcoming, registering & interacting with Spanish- speakers Circulation Staff

9. Progress Solicited input on video content & focus: Davi Evans-Children’s Resource Mgr. Children’s Librarians & Program Librarians Penny Peck-SJSU Prof./Berkeley Librarian Gina Phi-Smart Start Director at Rosemary Distributed surveys to 2 ESL parent classes

10. Progress Procured equipment: Canon Vixia HV30, tripod, mic, editing software Created video: script, translation, narration, finding/scheduling/filming volunteer actors, rescheduling, editing

11. Next Steps Distribute DVD package with menu options Smart Start will include video in curriculum Future applications may include video orientations for other community groups, new staff

12. Community Impact Partnership with schools & Smart Start to engage ESL community Promotional and educational tool