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Aggregate Demand (AD)  Shows the amount of Real GDP that the private, public and foreign sector collectively desire to purchase at each possible price.

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Presentation on theme: "Aggregate Demand (AD)  Shows the amount of Real GDP that the private, public and foreign sector collectively desire to purchase at each possible price."— Presentation transcript:

1 Aggregate Demand (AD)  Shows the amount of Real GDP that the private, public and foreign sector collectively desire to purchase at each possible price level  The relationship between the price level and the level of Real GDP is inverse

2 Three Reasons AD is downward sloping -- 1  Aggregate Spending Constraint  There is a fixed amount of money in the market.  This is the key to understanding why although both D and AD slope downward, they do so for very different reasons!

3 Three Reasons AD is downward sloping -- 2  Real-Balances Effect  When the price-level is high households and businesses cannot afford to purchase as much output.  When the price-level is low households and businesses can afford to purchase more output.

4 Three Reasons AD is downward sloping -- 3  Interest-Rate Effect  A higher price-level increases the interest rate which tends to discourage investment  A lower price-level decreases the interest rate which tends to encourage investment

5 Three Reasons AD is downward sloping -- 4  Foreign Purchases Effect  A higher price-level increases the demand for relatively cheaper imports  A lower price-level increases the foreign demand for relatively cheaper U.S. exports

6 Long-Run v. Short-Run  Long-Run  Period of time where input prices are completely flexible and adjust to changes in the price- level  In the long-run, the level of Real GDP supplied is independent of the price-level  Short-Run  Period of time where input prices are sticky and do not adjust to changes in the price- level  In the short-run, the level of Real GDP supplied is directly related to the price level

7 Long-Run Aggregate Supply (LRAS)  The Long-Run Aggregate Supply or LRAS marks the level of full employment in the economy (analogous to PPC)  Because input prices are completely flexible in the long-run, changes in price-level do not change firms’ real profits and therefore do not change firms’ level of output. This means that the LRAS is vertical at the economy’s level of full employment

8 Short-Run Aggregate Supply (SRAS)  Because input prices are sticky in the short-run, the SRAS is upward sloping. This reflects the fact that in the short-run, increases in the price-level increase firm’s profits and create incentives to increase output. As the price-level falls, firm’s profits drop and this creates an incentive to reduce output.

9 The AS/AD Model  The equilibrium of AS & AD determines current output (GDP R ) and the price level (PL)

10 Full Employment  Full Employment equilibrium exists where AD intersects SRAS & LRAS at the same point.

11 Recessionary Gap  A recessionary gap exists when equilibrium occurs below full employment output.  An inflationary gap exists when equilibrium occurs beyond full employment output.

12 Shifts in Aggregate Demand (AD)  There are two parts to a shift in AD:  A change in C, I G, G and/or X N  A multiplier effect that produces a greater change than the original change in the 4 components  Increases in AD = AD   Decreases in AD = AD 

13 Determinants of AD  Consumption (C)  Gross Private Investment (I G )  Government Spending (G)  Net Exports (X N ) = Exports - Imports (X – M)

14 Consumption  Household spending is affected by:  Consumer wealth  More wealth = more spending (AD shifts  )  Less wealth = less spending (AD shifts  )  Consumer expectations  Positive expectations = more spending (AD shifts  )  Negative expectations = less spending (AD shifts  )

15 Consumption cont.  Household spending is affected by:  Household indebtedness  Less debt = more spending (AD shifts  )  More debt = less spending (AD shifts  )  Taxes  Less taxes = more spending (AD shifts  )  More taxes = less spending (AD shifts  )

16 Gross Private Investment  Investment Spending is sensitive to:  The Real Interest Rate  Lower Real Interest Rate = More Investment (AD  )  Higher Real Interest Rate = Less Investment (AD  )

17 Gross Private Investment cont.  Investment Spending is sensitive to:  Expected Returns  Higher Expected Returns = More Investment (AD  )  Lower Expected Returns = Less Investment (AD  )  Expected Returns are influenced by  Expectations of future profitability  Technology  Degree of Excess Capacity (Existing Stock of Capital)  Business Taxes

18 Government Spending  More Government Spending (AD  )  Less Government Spending (AD  )

19 Net Exports  Net Exports are sensitive to:  Exchange Rates (International value of $)  Strong $ = More Imports and Fewer Exports = (AD  )  Weak $ = Fewer Imports and More Exports = (AD  )  Relative Income  Strong Foreign Economies = More Exports = (AD  )  Weak Foreign Economies = Less Exports = (AD  )

20 Summary  AD reflects an inverse relationship between PL and GDP R  Δ in PL creates real-balance, interest- rate, and foreign purchase effects that explain AD’s downward slope  Δ in C, I G, G, and/or X N cause Δ in GDP R because they Δ AD.  Increase in AD = AD   Decrease in AD = AD 


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