1. Secret 10 “Optimal Health Services”

2. “ Don’t with things were easier… Wish YOU were better!” Jim Rohn

3. 1. PURPOSE a. Expand the scope of your care. b. Open the consciousness of your patients and community. c. Build bridges to other professions.

4. 2. REQUIREMENTS TO BE SUCCESSFUL Doctor and Staff must actively and passively promote. A. ACTIVE: 1. The Doctor(s) advise patients of benefits. 2. Promote in your newsletter 3. Staff promotes openly in the office

5. B. PASSIVE: 1. Staff Bios on and off-line 2. Staff names, hours, and positions in literature 3. Business cards, signs, etc…

6. 1.Massage Therapy 2. Nutrition Services 3. Exercise Therapy 4. Spa Services 5. Esthetics 6. Patient education programs for a fee 3. Types of OHS (Optimal Health Services)

7. A. the most critical part that is often neglected. B. You must have the correct structure and set up 4. Finding the Right People

8. 1. 1099 vs Employee Rules DO NOT IGNORE 2. Asset Protection Plan 3. Insurances for all who have patient contact

9. a. Pay the taxes. b. Some hours/time may be 1099. c. Bind all to the same office policy. 1) Non-disclosure 2) Sexual Harassment 3) Other Policies 5. Our Advice- Employee is best

10. 6. Marketing Your OH Services A. Who are your “Now” buyers? B. Is your environment attractive to the affluent in your community?

11. 7. Premium Prices Services A. A certain percentage will buy. B. These patients require less “maintenance” and gladly pay a higher fee. C. Just a few can make an incredible difference in months ahead!

12. ______________________________________ Summary: