1. Moshe Fogel Manager, Afilias LLC moshef@galcomm.com

2. 2 Domain Name Registration Chain World-wide resellers / ISPs / Internet web Services Registrants / Consumers / Web Sites’ owners TLD Registry.INFO (new) TLD Registry.COM.NET(Verisign) ICANN Accredited Registrars (GalComm.com) ICANN Accredited Registrars (NSI) ICANN Accredited Registrars (Register.com) TLD Registry.INFO (new)

3. 3 n 1985 - 7 Internet first TLDs (.COM,.NET,.ORG,.EDU etc..) n 1993 - NSI - Network Solutions Inc. takes the responsibility to maintain the Domain name space n 1998 - The US DoC establishes a non-profit organization to manage the Internet domain name space and IP addresses - later called ICANN - the Internet Corporation for Assigned Names and Numbers n April 1999 - ICANN opened the registrar level for competition n August 2000 - ICANN posts a new call for new TLDs applications n Nov. 2000 - ICANN selects 7 new TLDs for the initial, "proof-of-concept" introduction The Development of the Domain Name Space - Milestones

4. 4 n The significance - The first time new TLDs are introduced since 1985 n Goals of ICANN : –Open the Domain Name space to new advanced opportunities and developments of the Internet space –Encourage competition in market space Selection of new TLDs

5. 5 Domain names & eCommerce n Opening the domain name space for new TLDs improves the business opportunities by: –Leveraging the branding of products, services, brand names of businesses –Create a specific name space for different business types –Facilitates the usage of Internet site name.

6. 6 Were not selected n.tel n.geo n.travel n.kids n.xxx

7. 7 Protecting IP rights n Fight the Cyber squatting n Domain name Trade marking n New TLDs Pre Registrations and the Land Rush phenomena

8. 8 Afilias’ SunRise period Afilias will open its registry for the trade mark community for a 30 days exclusive period of registration of trade marked names. After the SunRise conclusion, trade mark owners will be able to challenge domain name holders who registered the challenger’s trade marked names through a special process. After the completion of Sunrise, the public registration will commence

9. 9 Mechanism of Landrush - avoiding cybersquatting The largest new TLDs (.INFO.biz ), will manage the startup using queue systems The order in which domain names will first be registered will be RANDOMIZED First come first served approach will be employed only after a short period.

10. 10 Q&A - When, Where, How When - very shotrly (2nd quarter of 2001). ICANN will (probably) approve, after signing contracts, two or more registries (including.INFO,.biz), during the next week ICANN conference in Melbourne, Australia. Where - Most reliable is direct registration at one of the ICANN accredited registrars. DO not pay for pre-registrations until you know the exact day in which the TLD is operational. Look for the reliability of the web-site. How - The regular process of the current registrations Price - The fee and the minimum period varies per each TLD - take into account