1. Dot Bombshell – women, e-quality and the new economy 28 June 2001

2. New era of e-quality? Wired Women New economy optimism E-business feminism Consumer Queen, not King

3. Wired Women Feminine skills at premium Techno-feminism New ways of working Wirearchy, rather than hierarchy

4. New Economy Optimism Generational story – young women more optimistic than older Women making transition from old to new economy are more aware of barriers Skills shortage and new opportunities in new economy

5. Consumer Queen, not King US – women are already majority users of the internet In UK, women expected to exceed numbers of male surfers in near future Rush for the female cyber pound

6. E-Business feminism More developed in the US Recent wave of networking activity in UK over last 12 months – proliferation of networks New girls network But, how strategic?

7. Business as usual New economy trends – entrepreneurship and board roles – do not look radically different to old not com economy Figures suggest a drop off as women scale heights of new economy – only 3 women founders in e25 New economy, same old elites? – male, white, middle class, Oxbridge

8. Business As Usual Netty totty Girl geeks Desperately seeking capital From incubation to acceleration Equitable equity Work and Life

9. Netty totty Stereotypes about women’s jobs and men’s jobs remain strong – women market, men cut financial deals Women as the brand icons, the dot bombshells of the new economy, but men firmly in control behind the scenes?

10. Girl Geeks Gender stereotyping from early age re science and technology Numbers of girls entering ICT is actually falling (and at a time of skill shortages) Proportion of women working in ICT has actually falled relative to men, from 29% to 24% in recent years

11. Desperately seeking capital Conservative equity investment community Only 1% of self made business angels are women Accelerators and incubators of new economy predominantly male led Corporate finance and venture capital have fear of unknown – in US, women made up only 4% of venture capital finance The kinds of businesses that get funding - ‘women’s businesses-

12. Language of new economy New – implies something different Feminisation of language and business processes – e.g. incubation – but men remain in charge Hardening up of language as market conditions shift – accelerate, rather than incubate Return to business as usual – flight from experimentation Surface feminisation masks underlying power structures

13. Work@life? New economy = revolution in way we worked Start up cultures – ‘invisible’ barriers to equality for women Potential divide between childless women and working mothers – do parents have more in common on the work-life agenda than women per se? Entrepreneurship and self-employment delivers autonomy, but often brings longer working hours

14. Equitable equity? Dependence on equity markets in new economy – culture of risk and reward more typical of male attitudes Do women have resources to cope on eqiuty structure? Or are they being shortchanged How do they fare in the equity pecking order, and in retaining their equity when investment comes in?

15. Why e-quality matters Social exclusion – new markets means new channels of wealth creation, women must not lose out Brain Power – knowledge economy means harvesting and leveraging all knowedge She commerce – women’s power as consumers give them a strategic role to play as producers, leaders Social Entrepreneurs – women are at cutting edge of new approaches to business, socially responsible, combining social with market

16. An e-quality agenda Inclusive Incubation – mixed economy, female led in short term, whilst mainstreaming at same time Payback Time – the GQ business cycle, successful women payback New economy networks – e-business and mainstream Adventure Capital – transformation of attitudes, and structured approach to financing, Genderquake fund Saner Start Ups – new working cultures and new ways of working Educating for E-quality - new generation

17. Knowledge is power Information gaps If we don’t measure it, we don’t monitor it Move beyond networking to strategizing Business case argument for e-quality and diversity has never been stronger Business feminism is a strategic imperative

18. What next?

19. Our goals To feminise the new economy To promote women’s entrepreneurship To promote new forms of entrepreneurship and new ways of doing business To bring back a sense of adventure into the equity investment community and to create the conditions for women’s entrepreneurship to thrive

20. How Advocacy Knowledge Services Consultancy Building a community of change agents – Friends of Genderquake.org Working in partnership – men and women, and far sighted organisations

21. Genderquake Business Cycle

22. And finally…. 800 FREE copies of Dot Bombshell to women entrepreneurs in new economy thanks to sponsorship from Industrial Society Special founding offer for Friends of Genderquake.org Contact me: Helen@genderquake.com