1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Emma Nicholson, Project Consultant Professional Services May 2012 Samsung / EMEA

2. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved What is involved in the Global Transition? Markets are grouped into 4 waves to streamline roll-out based on current MediaMind usage and knowledge. Key milestones have been set by the Global team to ensure complete rollout by June 30 th MediaMind ▸ Responsible for overseeing the transition of the Samsung business to MediaMind and ensuring all key millstones are met. ▸ Work with Starcom Global HQ, Starcom RHQs, local Starcom teams and local creative agencies. ▸ Conduct on-going client satisfaction evaluations Starcom ▸ Assist with information gathering and through ongoing status calls identify at-risk markets to provide support where necessary ▸ Standardize and implement the ad serving process globally, streamline the analytics across all markets Please Note: Global roll out does not account for existing aDCO markets and details specific to those select few markets

3. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved What is involved in the Global Transition? ▸ Goals to be achieved by June 30 th deadline: Local markets should have a consistent knowledge base in MediaMind All local market accounts will be set up in MediaMind Global / Regional/ Sub regional accounts will be created with defined user access levels Local Starcom & MediaMind support structure will be in place and clearly defined – for both media agency needs as well as for the creative agency Local markets will be trained and ready to launch campaigns

4. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved The MediaMind team

5. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved EMEA MediaMind contacts

6. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Starcom / RHQ Transition Plan

7. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved RHQ’s Transition Agenda ▸ Finalize dates based on the wave schedule for each market ▸ Confirm regional billing processes (if required) ▸ Discuss regional analytics needs ▸ Review and confirm process for working with local Creative Agencies ▸ Training for RHQs and sub RHQs ▸ RHQ to provide introduction to each local market along with local market contacts. This will be used to converse directly with local market to complete account set up and provide a more customized training for local markets Please Note: We will need the assistance from the RHQ in order to collect this data, through direct contact and weekly status calls

8. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Market Prioritization and Wave Selection ▸ Markets grouped into 4 waves across all hubs to streamline training based on current MediaMind usage and knowledge. ▸ Markets will receive; Individual training Local Account Local Reporting Local Support

9. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Local Market Rollout – Wave 1 ▸ Criteria: Majority of markets that have some experience on the MediaMind platform ▸ Current Proposed Timing: 10-May to 18-May

10. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Local Market Rollout – Wave 2 ▸ Criteria: Remaining markets that have experience on MediaMind platform; Other markets where MediaMind has on-the-ground support ▸ Current Proposed Timing: 16-May to 25-May

11. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Local Market Rollout – Wave 3 ▸ Criteria: Remaining markets with on-the-ground MediaMind support; First half of markets that require additional local language support ▸ Current Proposed Timing: 28-May to 13-Jun

12. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Local Market Rollout – Wave 4 ▸ Criteria: Majority of the Eastern European markets that require MediaMind to find and provide local language support* ▸ Current Proposed Timing: 11-Jun to 29-Jun * Local Language support needs will be examined through RHQ as well as local market discussions. Ideally, we would support the markets in English or another existing language in that market which MediaMind already supports.

13. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Local Market transition plan

14. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Local Market Transition Agenda 1. Introduce project consultant and local MediaMind team (RHQ)2. Back-end preparation for transition (RHQs, Local Market & MediaMind) Download and save all data available from current ad serving solution, in case they are lost once contracts end Begin informing local market publishers regarding the change in ad server. If publishers are unfamiliar with MediaMind, we can leverage the support of MediaMind’s Global Publisher Certification Team 3. Review specific local market needs (Local Market & MediaMind) Advertiser settings Conversion tag settings Investigate 3 rd party vendor needs Search integrations Creative support requirements Reporting needs 4. Set up the account and users (MediaMind)5. Local team training & account review (Local Market & MediaMind) Special attention will be paid to consistency requirements in formalized naming taxonomy, campaign processes and consistent analytics, as dictated by Global 6. Confirm readiness of local market (RHQ, Local Market, & MediaMind)

15. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Training Workshop Agenda

16. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Day-to-day Campaign Management with local agency and MediaMind teams…

17. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved MediaMind Roles and Responsibilities Client Services Manager Assumes overall responsibility for campaign support and acts as main contact for all MediaMind services, including technical support for media related topics (contact will vary from region to region, market to market) Team Lead Assumes responsibility for the internal client services team and provides a first level of escalation when necessary (contact will vary from region to region, market to market) Roles Responsibilities Creative Services Manager Assumes overall responsibility for creative support and acts as main contact for creative agency, including technical creative support for media related topics (contact will vary from region to region, market to market)

18. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Campaign Process Creative Agency Collaborative Starcom MediaMind Site

19. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved On-going Discussion ▸ In order to best keep the transition on schedule, the RHQ will have a weekly status with the Project Consultant or designated Rollout Lead to identify: 1.Key progress steps taken 2.Passage of milestones 3.At-risk or non-responsive markets or action items

20. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Next Steps MediaMind  Gather above information from RHQs  MediaMind to setup and mange training for RHQs  MediaMind to set up local market accounts Starcom RHQ  Provide local market contact & billing details  Facilitate local market introductions  Finalise date settings for each wave and market  Discuss analytics needs & trainings  Finalise date settings for each wave and market  MediaMind and Starcom RHQ schedule weekly status call  establish and discuss working with creative agencies …Other items discussed in today’s call

21. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Questions?

22. © 2012 Professional Services | MediaMind | A Division of DG | All rights reserved Thank you!