1. FILM POWER IN TAIWAN Southern Taiwan University of Science and Technology Yi-Tzu LIAO (Louie) Yi-Syuan WU (Blair) Yi-Huei SIE (Nana)

2. WHAT IS SOFT POWER? Outside Build National Image Raise Country Profile Within Cultivate talents Natives’ Coherence 2

3. Examples in Taiwan High-Tech (Semi-conductor) Giant bicycles Boats/Yachts Athletes(Yani Tseng) Films 3

4. Film Power 4

5. KANO Seediq Bale Life of Pi Lucy 5

6. Develop Film Soft Power Project 1 Film good quality movie Project 2 Establish Chinese market Project 3 Educate technical people 6

7. Project 1 Research Chinese movie industry Promote creative development Film large-scale Taiwanese movies Operate mechanism of middle and small movies 7

8. Project 2 Strengthen selling marketing Promote Taiwanese movie in Taiwan Expand Golden Horse Awards Relax Film-related laws 8

9. Project 3 Cultivate talented movie people Attract movie makers to work in Taiwan Increase the quality of Taiwan movies Enhance post-production supervisor standard 9

10. Who is responsible for National Image? Everyone ! Actors, Actresses, Technical staff, tourist spot 10

11. What about globalization? Universal movies Movie festival (Golden Horse Awards, Taipei Film Festival) Holding Media Arts Festival (Taoyuan Film Festival, Women Waves Film Festival Island-Wide Tour) Provide film studios 11

12. What about globalization? Oversea Movie festivals Media arts festival Domestic Make universal movies Provide film studios Golden Horse Awards Taipei Film Festival Taoyuan Film Festival Women Waves Film Festival Island-Wide Tour 12

13. What about students? Film techniques lesson Post-production Actor/Actress training More Job Options ! 13

14. 14

15. Possible Future No enough natural resource Great skills and talents One of the biggest film export countries 15

16. References 16 https://www.facebook.com/notes/%E7%98%8B%E9%9B%BB%E5%BD%B1/%E5%8F%B0 %E7%81%A3%E9%9B%BB%E5%BD%B1%E7%9A%84%E7%AA%81%E7%A0%B4%E8 %88%87%E6%9C%AA%E4%BE%86/279592922069544https://www.facebook.com/notes/%E7%98%8B%E9%9B%BB%E5%BD%B1/%E5%8F%B0 %E7%81%A3%E9%9B%BB%E5%BD%B1%E7%9A%84%E7%AA%81%E7%A0%B4%E8 %88%87%E6%9C%AA%E4%BE%86/279592922069544 http://www.tier.org.tw/comment/201008.pdf http://ccindustry.pixnet.net/blog/post/29416245- %E9%8C%A2%E9%80%B2%E6%96%87%E5%89%B5%EF%BC%8D%E9%8F%88%E7% B5%90%E5%8F%B0%E7%81%A3%E9%9B%BB%E5%BD%B1%E7%94%A2%E6%A5%A Dhttp://ccindustry.pixnet.net/blog/post/29416245- %E9%8C%A2%E9%80%B2%E6%96%87%E5%89%B5%EF%BC%8D%E9%8F%88%E7% B5%90%E5%8F%B0%E7%81%A3%E9%9B%BB%E5%BD%B1%E7%94%A2%E6%A5%A D http://cci.culture.tw/cci/cci/c/980514.pdf http://www.taiwanembassy.org/CA/ct.asp?xItem=528691&ctNode=197&mp=86 http://www.khxx.net/?p=7379 http://zh.wikipedia.org/wiki/%E8%BD%AF%E5%AE%9E%E5%8A%9B http://news.stust.edu.tw/pid/1818 http://www.epochtimes.com/b5/14/2/16/n4084754.htm http://www.taiwancinema.com/CH https://www.facebook.com/wmwff http://www.cinemapark.org.tw/Rent.aspx http://www.goldenhorse.org.tw/ui/index.php

17. DISCUSSION QUESTIONS 1.How does your government promote film industry in your country? 2.Do you think your government’s investing money on soft powers is, somewhat like, throwing money away? 3.How does your country connect soft powers and hard powers ? 17

18. THE END THANK YOU 18