1. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions course syllabus blended model instructor version Cover evening classes Marketing Management MKTG 300 next Benedictine Hallmarks 2011-2012 STABILITY  STEWARDSHIP

2. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Benedictine University Margaret and Harold Moser Center 1832 Centre Point Circle Naperville, IL 60563 Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience Discipline  Humility  Stewardship  Hospitality  Community Phone: (630) 829-6289 Fax: (630) 829-1375 http://www1.ben.edu/programs/a dult_cohorts/mission_vision.asp Addresses the educational needs of adult students by developing and providing engaging, relevant and accelerated programs. Enhances scholarship, leadership skills, social responsibility, and promotes life-long learning. Provides high-quality, easily accessible educational opportunities for adult learners. Enables adults to earn specific undergraduate and graduate degrees while maintaining their personal and professional commitments. Develops new degree and non-degree programs that address the expressed needs of the professional community. course syllabus blended model Moser College Mission Statement: Moser College embodies the values of respect, excellence, collaboration, and professionalism. We are committed to delivering innovative and dynamic programs designed for adult students who are dedicated to enhancing their professional, local, and global communities. Moser College Vision Statement: To be one of the premier university colleges in the nation. MKTG 300 Marketing Management instructor version about this document about Moser College about blended learning hallmarks of a Benedictine education student expectations attendance policy financial aid submission of work library resources services for students with disabilities Academic Honesty Policy APA formatting and style netiquette course overview required textbooks grading scale IDEA objectives IDEA description learning outcomes course schedule content links index 2 Content Links

3. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community 3 About Your Program at Benedictine University – Moser College About This Document This is a hypermedia document – it has been built to mimic navigation on the web. This document can also be viewed as a presentation or it can be printed like a traditional document. We use this sort of document because it allows for navigation links (hyperlinks) to text, graphics, audio/video, and the web. This type of document also allows you to navigate in a nontraditional, nonlinear way – by following the page links you are not bound to read or flip through the document in any sort of order. This is yet another example of Moser College’s commitment to advancements in technology and blended learning. About Moser College The Moser College of Adult & Professional Studies delivers its curricular programs in a specifically designed structure deliberately oriented for working, adult learners. The Moser College is committed to providing a learning environment which extends beyond the classroom and is designed specifically to meet the needs of its students and their employers by bringing a quality educational experience without requiring the student to relocate or travel extensively beyond their home area. Benedictine University's Moser College of Adult & Professional Studies is fully accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools*. hallmarks of a Benedictine Education: About * http://www.ben.edu/academic_programs/moser/about/index.cfmhttp://www.ben.edu/academic_programs/moser/about/index.cfm About Blended Learning Blended learning is the integration of different learning environments: mainly the online format with the face-to-face format, but may also include mobile learning. Blended learning, also referred to as hybrid learning, relies on both the advantages of digital/technology innovation and the methods of face-to-face instruction. At Moser College, we use blended learning by combining asynchronous online classroom sessions with a face-to-face classroom environment. We alternate between the online session and the face-to-face session in 5-week courses, with the A session being face-to-face and the B session being online. Marketing Management | MKTG 300

4. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community 4 The Ten Hallmarks of a Benedictine Education A Benedictine Education Based on the Rules of Saint Benedict, a Benedictine Education is based on the Benedictine Wisdom Tradition that sets as its goals the transformation of the Human mind AND Heart and has at its foundation “The Ten Hallmarks of a Benedictine Education”.Rules of Saint Benedict“The Ten Hallmarks of a Benedictine Education The Ten Hallmarks Each academic year Moser College will be celebrating two of the Hallmarks. This academic year 2011-2012, the Hallmarks Stability and Stewardship have been chosen. The ten hallmarks are: 1.Love of Christ and Neighbor 2.Prayer: a Life marked by liturgy, lection and Mindfulness 3.Stability: commitment to the daily life of this place, its heritage and tradition 4.Conversatio: the way of formation and transformation 5.Obedience: a commitment to listening and consequent action 6.Discipline: a way toward learning and freedom 7.Humility: knowledge of self in relation to God, others and creation 8.Stewardship: responsible use of creation, culture and the arts 9.Hospitality: openness to others 10. Community: call to serve the common good Portrait (1926) by Herman Nieg (1849–1928); Heiligenkreuz Abbey, Austria Hallmarks Marketing Management | MKTG 300

5. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community 5 Student Expectations Expectations of Students In order to get the maximum use of the time available, it is expected that you will: Read the material to be covered in the class and complete required assignments prior to attending the class/session; Arrive/login to class/session prepared to participate actively; Be prepared to actively participate in the collaborative activities of each class/session; and Always feel free to seek additional help from the instructor when the need arises. Attendance Policy Students may not miss more than 25% of the live classroom sessions. Doing so will result in an F for the course. Expectations financial aid information Marketing Management | MKTG 300 Submission of Work All assignments are to be submitted into Desire 2 Learn (D2L) unless otherwise noted by instructor. Assignments must be submitted by due date. Any assigned work submitted late for any unexcused reason will receive a lowered grade. Please refer to your instructor’s late work policy located in D2L. In the event that you miss an examination for due cause, arrangements must be made with the instructor for a make-up examination. Important criteria concerning the submission of work: Make-up examinations may differ from the original class examination. Per University policy, assignments cannot be accepted by an instructor after the last day of the course. Only discussions threads posted by 11:59 pm CST on the due date will count for grading purposes. information concerning netiquette:

6. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community 6 Financial Aid Information Applying for Financial Aid A college education is one of the largest financial investments a family will make. We believe that an education from Benedictine University will provide valuable returns throughout a student's lifetime. The Office of Financial Aid is dedicated to helping students and their families make a Benedictine University education affordable. We view the process of financing an education as a partnership. Although the student and his/her family have primary responsibility for meeting college costs, Benedictine University, as well as the federal and state governments have a variety of financial aid programs available to students who need financial assistance. Financial Aid Types of Financial Aid Benedictine University's Office of Financial Aid administers a variety of federal, state and institutional programs of student financial assistance. All financial aid recipients must maintain satisfactory academic progress in accordance with the published, "Satisfactory Academic Progress Policy for Financial Aid Recipients.“satisfactory academic progress After completing the financial aid application process, the student will receive a financial aid award notification letter. The award letter will include the program(s) that the student is eligible to receive and the award amount(s). Grants/Scholarships - Grants and scholarships are considered to be gift assistance. This means the awards do not have to be repaid. Loans - Loans are considered to be a form of self-help assistance. Loan programs provide funds for educational purposes and are paid back with interest. Employment - Part-time jobs on campus are available to students through the University and Federal Work-Study program. Students working on campus receive a bi-weekly paycheck. Applying for Financial Aid – All students applying for financial aid are asked to complete the Free Application for Federal Student Aid (FAFSA).Free Application for Federal Student Aid (FAFSA). FAFSA – Free Application for Federal Student Aid The FAFSA is required for all federal, state (Illinois residents) and Benedictine University need-based assistance. It should be completed as soon as possible after January 1 st. Applying online with FAFSA on the Web at www.fafsa.gov is faster and easier than using a paper FAFSA. Have your completed U.S. Federal Income Tax returns readily available when completing the FAFSA. Include Benedictine University's school code: 001767 so the results of your FAFSA application will automatically be sent to our financial aid office. Sign you FAFSA with a Federal Student Aid PIN. Apply for a PIN at www.pin.ed.gov. If you are providing parent information, one parent must also sign you FAFSA. www.fafsa.govwww.pin.ed.gov Marketing Management | MKTG 300

7. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community 7 About Netiquette What is Netiquette? "Netiquette" stands for "Internet Etiquette", and refers to the set of practices which help to make the online experiences pleasant for all involved. As you might expect, netiquette, like other forms of etiquette, is about courtesy, manners, codes of behavior, protocols and respect. Netiquette primarily focuses on how we interact with one another online, by being aware of: our use of language, others’ cultural background, conventional norms, and other behaviors. Below you will find guidelines concerning the basics of online interaction. If it isn’t something you would say or do in the face-to-face classroom, it is probably inappropriate in the online class as well. Netiquette Netiquette Basics 1.Follow the Golden Rule (“One should treat others as one would like others to treat oneself”) 2.Be ethical, fair, tolerant and mindful of others – avoid stereotyping, judgment and prejudice 3.Know the boundaries of particular cyberspaces – what is acceptable in a text or chatroom with friends may not be appropriate in a classroom or in an online conversation with an instructor 4.Respect the time of others by: 1) using descriptive subject lines, 2) resizing images for the web, 3) providing links instead of copying and pasting content, 5) using white space by inserting blank lines between paragraphs and headers and 6) limiting your use of attachments 5.Copy the minimum number of people – it is tempting to send “email” or “message blasts” because it is easier for the poster, but it is not easier for the reader For more information please review Netiquette by Virginia Shea Inappropriate Online Usage 1.Avoid “flaming” – flaming is sending offensive, insulting or criticizing messages. This happens more often online then in face-to-face interaction, because there is an illusion of anonymity. 2.Flaming is neither productive nor appropriate for the learning environment 3.Always avoid flaming when it comes to content and opinions, but also avoid it when it comes to grammar, punctuation and spelling corrections 4.Avoid using CAPS if possible and never type messages in ALL CAPS – this is considered yelling and is often seen as a form of aggression 5.Use emoticons ( :), :(, :-) ) sparingly and avoid the use of JK, BRB, LOL and other text language Confidentiality and Privacy 1.Email, messaging and posting are forms of written record and are just as permanent as a letter or document 2.Do not publicize your own or others’ personal information (such as email, phone numbers, last names etc.) 3.Respect copyright and cite any and all sources 4.Do not expect that your communications are private, instead assume all communications are public Marketing Management | MKTG 300

8. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Benedictine’s Library Resources Benedictine University Libraries strive to provide the resources for all of your academic and research needs. Providing access to over 120 databases, 200,000 books and eBooks, and helpful librarians 7 days a week, we are here to assist you in person and online. The primary mission of the Benedictine University Library is to provide library resources and services that support the Benedictine University community and meet its academic and research needs. To support our mission, the Library has made provisions for all students to gain access to important academic resources through the Benedictine Library Website. As you begin your academic journey please take note of these key concepts that will affect that access: Entry into academic databases and most Library resources must be made through the Benedictine Library Website at www.ben.edu/librarywww.ben.edu/library Within one week of your official enrollment your patron information will be automatically entered into the library system, where once entered, you will be able to check out books and access databases When off-campus you will be prompted by authentication software (a proxy server) to provide your Library ID number and last name to access article databases and request books. This software proxy server confirms that you are a current Benedictine University student and thus allowed access Your Library ID number is a combination of the Benedictine Library prefix 2281100 and your seven-digit student ID number (also called your “b” number). Thus 2281100XXXXXXX is the Library ID number with X’s being the seven digit student number. This number is prominently located just below the barcode on your Benedictine ID card For further information on any aspect of Library resources and access please call or write the Benedictine Library Reference Desk at 630-829-6057 or libref@ben.edu. Please take note of Library hours and staff directory located on the Library Website under About the Library and feel free to contact us about any concern or need you might havelibref@ben.edu 8 Resources for Success additional resources for student success: homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Library Marketing Management | MKTG 300

9. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community University Academic Honesty Policy The search for truth and the dissemination of knowledge are the central missions of a university. Benedictine University pursues these missions in an environment guided by our Roman Catholic tradition and our Benedictine Heritage. Integrity and honesty are therefore expected of all University students. Actions such as cheating, plagiarism, collusion, fabrication, forgery, falsification, destruction, multiple submission, solicitation, and misrepresentation are violations of these expectations and constitute unacceptable behavior in the University community. To access the complete Academic Honesty Policy, which includes student responsibility, responsibility and authority of faculty, violations, reporting and communicating, responsibilities of the provost, appeals, composition of the academic appeals board, procedures of the academic appeals board, and records, please select the following link: www.ben.edu/ahpwww.ben.edu/ahp 9 Resources for Success APA Formatting and Style All course assignments must use APA citation and formatting. This is a mandatory requirement for all assignments, including discussions, if a publication or other work is being referenced. For more information on APA, please see the APA Style section at the website of the American Psychological Association, linked here: www.apa.org/www.apa.org/ APA resources for students: www.apa.org/about/students.aspxwww.apa.org/about/students.aspx Services for Students with Disabilities Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA) of 1990 prohibit discrimination against individuals with disabilities by standing provision of reasonable accommodations to make programs and activities accessible to qualified individuals with disabilities. If you have a documented learning, psychological, or physical disability, you may be eligible for reasonable academic accommodations or services. To request accommodations or services, please contact the Student Success Center, Krasa Center - 012A, 630-829-6340. All students are expected to fulfill essential course requirements. The University will not waive any essential skill or requirement of a course or degree program. Other Resources Marketing Management | MKTG 300

10. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community IDEA Objectives Acquiring skills in working with others as a member of a team. Developing creative capacities (writing, inventing, designing, performing in art, music, drama, etc.) Gaining a broader understanding and appreciation of intellectual/ cultural activity (music, science, literature, etc.) Developing skill in expressing oneself orally or in writing. Learning how to find and use resources for answering questions or solving problems. Developing a clearer understanding of, and commitment to, personal values. Learning to analyze and critically evaluate ideas, arguments, and points of view. Acquiring an interest in learning more by asking questions and seeking answers. 10 Individual Development and Educational Assessment IDEA Description The IDEA student survey focuses on the instructor’s learning objectives for the course and on the progress each student made toward achieving those objectives. By answering thoughtfully and honestly, your ratings and comments will be much more helpful – to the instructor, the department chair, and the dean of the college. As students, you should also know that student ratings and comments have been used to help evaluate courses and to improve the educational experience at Benedictine University. The appropriate standard of conduct with respect to student surveys is thoughtful comments and constructive criticism – respectfully communicated. A Focus on Learning “The IDEA Student Ratings system looks at instruction in terms of its endgame. Rather than emphasizing teaching style or personality, the IDEA system focuses on student learning and the methods used to facilitate it.” – from the IDEA website: www.theideacenter.org/node/5www.theideacenter.org/node/5 IDEA Marketing Management | MKTG 300

11. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Course Description An investigation of the basic principles of marketing, with an emphasis on the practical application of those principles to formulate marketing plans that will deliver value to customers and meet the goals of the organization. 11 Faculty Evening Course Overview Course Materials Required Textbook and Materials Armstrong, G., Kotler, P., (2011). Marketing: An introduction. (10th ed.). ISBN 9780136102434 Suggested Course Materials The St. Martin’s Handbook: Author: Andrea Lunsford, Publisher: Bedford St. Martin’s year/ed: 2009 ISBN 13: 978-0-312-59454-1 The Course Grading Scale Technological Computer Requirements Students in the Blended program will need: High-speed Internet access; a sound card and speakers; Windows XP (minimum)/Windows 7 (recommended) or Mac OS X 10.5 or higher; and Firefox 3.6 or higher. It is also highly recommended that students have access to a microphone or webcam for optional audio/videoconferencing. A=4.0090 - 100%EXCELLENT B = 3.0080 – 89%GOOD C = 2.0070 – 79%SATISFACTORY D = 1.0060 – 69%PASS F = 0.00BELOW 60%FAIL I = INCINCOMPLETE Course Overview Discussion Forum Guidelines To receive a minimum passing grade, students must make a post to each discussion question for that week by day 4 of each week and respond to at least two other postings by the end of the week. Individual Posts are worth up to 5 points and the total Response Posts are worth up to 5 points total. Each discussion will total up to 10 points. Marketing Management | MKTG 300

12. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community 12 Faculty Evening Course Outcomes Based in Bloom’s Taxonomy Learning Outcomes about Bloom’s Taxonomy Marketing Management | MKTG 300 Learning OutcomesAssignmentsPoints Discuss how consumer behavior is changing Create campaigns applying the marketing mix Elaborate on how to use internal /external influencers Marketing and Branding in the News Discussion Question(s) Response Post(s) 5 pts ea (x 4) 5 pts ea (x 5) Compare transaction and relationship marketing Create a direct selling relationship with consumers Survey concepts which improve sales through ethical marketing Chapter Summaries/Outlines20 pts ea (x 4) Apply marketing concepts to campaigns Maximize use of place in the marketing mix Assess key marketing concepts and practices Case Study/Analysis Group Quiz 1 & 2 30 pts ea (x 3) 100 pts ea (x 2) Construct an executive summary for a a marketing plan Propose price adjustment to market conditions Construct cost models Improve marketing performance Marketing Plan Milestones (benchmarks) – Team activities 20 pts ea (x 3) Develop a strategic marketing plan (MP). Build a brand that creates consumer value Propose a social media marketing plan Propose an online marketing campaign Propose new products or service launch portfolio Discuss the marketing mix during Final presentation Developing a Brand, Service or Product Formal Marketing Plan Marketing Plan Presentation (sales pitch) 100 pts 200 pts Total Points for course1000 pts

13. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community 13 Faculty Evening Course Schedule SessionLoc.Class TitleAssignments 01 AF2F Marketing Strategy and the Environment. n/a – no pre-assignment for this course Review Part 1 in class Create a personal, “Mock Brand” Complete a SWOT Analysis of a product/service 01 Bonline Marketing Strategy and the Environment. Read Part 1 (Chap 1 & 2) pp. 2 – 63 Discussion Post and Response Post 02 A F2F Strategy and Products. Read Part 2 (Chap 3 – 5) pp. 64 – 171 Review selected source (ie. Marketing in the News) Summary of Chap 3-5 Case Analysis 1 In Class: Marketing Milestone #1 02 Bonline Strategy and Products. Review Part 2 (Chap 3 – 5) pp. 64 – 171 Discussion Post and Response Post 03 A F2F Direct & Online Marketing and the Global Market. Read Part 3 (Chap 6 – 9) pp. 172 – 307 Review selected source (ie. Marketing in the News) Summary Chap 6 – 9 Case Analysis 2 In Class: Marketing Milestone #2 In Class: Group Quiz 1 (Chap 1 – 9) 03 Bonline Direct & Online Marketing and the Global Market. Review Part 3 (Chap 6 – 9) pp. 172 – 307 Discussion Post and Response Post 04 AF2F Pricing & Market Channels. Read Part 3 (Chap 10 – 14) pp. 308 – 477 Review selected source (ie. Marketing in the News) Summary Chap 10 – 14 Case Analysis 3 In Class: Marketing Milestone #3 In Class: Group Quiz 2 (Chap 6 – 14) 04 Bonline Pricing & Market Channels. Review Part Part 3 (Chap 10 – 14) pp. 308 – 477 7 Discussion Post and Response Post 05 A F2F Developing New Products. Read Part 4 (Chap 15 – 16) pp. 478 – 508 Review selected source (ie. Marketing in the News) Summary Chap 15 – 16 In Class: Brand, Product or Service Development In Class: Formal Marketing Plan Presentation 05 Bonline Developing New Products. Submit Formal Marketing Plan to the D2L Dropbox Discussion Post and Response Post Course Schedule Marketing Management | MKTG 300

14. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Learning Objectives 1.Discuss what Marketing is. 2.Develop the major trends and forces that are changing the marketing landscape. 3.Compare the four steps in companywide strategic planning. 4.Compile a list of marketing management functions. 5.Elaborate how companies react to the marketing environment. 6.Creating steps in the market research process. 7.Analyze how companies utilize marketing information. 14 Faculty Evening Session 1A Session 1A Marketing Management | MKTG 300 Activities, Assignments and Agenda There is no pre-assignment for this course. Review: Part 1 (Chap 1 & 2) pp. 2 – 63 instructor reviews material from these chapters instructor introduces key concepts instructor defines marketing and marketing practices Review: Assignments, course philosophy, instructional goals and the organization of the text. instructor reviews the syllabus instructor reviews an agenda for the evening instructor explains grading policies, expectations, and learning objectives In Class Work: Individual Assignment: (suggested activity) Have students develop a personal “brand” which markets the idea “me” (“Who I Am?”). Have students develop a “branding name” and “corporate identity” through a verbal representation. And then have students develop a logo, graphic or symbol serving as the visual representation. Then post these in the classroom and have student try to “guess” whose corporate identity belongs to who. Group Assignment: (suggested activity) Have students complete a SWOT analysis of a product or brand. Begin by showing examples of SWOT analysis. You may also choose to complete a sample SWOT analysis as a class and then have the students break into their groups to do an analysis on their own.

15. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Learning Objectives 1.Participate in the weekly discussion question and subsequent forum threads to enhance the learning experience. 2.Analyze and explain the importance of marketing and the role in plays in the building of a successful company. 3.Apply the material in chapter 1-2 to assist in the discussion with your current group. 4.Actively engage the students by sharing your existing knowledge of marketing with regard developing and incorporating the key aspects of the marketing plan so every everyone can benefit and be involved. 15 Faculty Evening Session 1B Session 1B Marketing Management | MKTG 300 Activities, Assignments and Agenda Reading: Chap 1 – 2 (Part 1) pp. 2 – 63 Individual Assignments Discussion Question(s): Microenvironment Describe how a firm's microenvironment can determine how profitable it will be? Provide examples of organizations as well as aspects of their microenvironment which have hindered or benefitted growth. Peer Response Post review peer posts to the Discussion Topic and/or instructor’s posts and comments respond to one of these posts engaging in a virtual conversation be sure to keep up positive dialogue with peers

16. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Learning Objectives 1.Discuss and describe the stages in the buying decision process. 2.Build a list of major factors that influence the business buying behavior. 3.Develop a customer driven marketing strategy. 4.Elaborate the difference between consumer and business markets. 5.Assess a product and classify the differences between products and services. 6.Compile the four characteristics that affect marketing. 7.Discuss the major decisions undertaken to aid advertising programs. 16 Faculty Evening Session 2A Session 1A Marketing Management | MKTG 300 Activities, Assignments and Agenda Reading: Part 2 (Chap 3 – 5) pp. 64 – 171 Individual Assignments Marketing in the News: Each week select a source to share with the class that connects somehow to this week’s readings. Bring a sample of this source to class. Be prepared to summarize and share the information with the class, leading an informal discussion. Chapter Summary: List key ideas or key phrases, outlining the chapter readings. Include questions, comments and personal connections to the material. Be prepared to share these points in class discussion. Case Study 1: Throughout the readings brief cases (usually at the end of each chapter) illustrate ideas and concepts in practical ways. Students should choose one of these for the Case Study. Students should address these 5 subtopics: 1.clearly identify the “actors” (the person(s) involved 2.summarize the scenario 3.specifically state the conflict, dilemma or situation 4.state an opinion or solution concerning the case 5.support ideas with course material and course discussions In-Class Work: Marketing Milestone 1: Choose Company/Brand At the end of this course groups will create a marketing plan and presentation for a new brand, new product or new service for an existing company or corporation. Each week, groups will meet to fulfill a “milestone”. This will be a practice step which will help the groups better understand marketing (and the marketing mix). Milestone 1: (suggested activity) Choose a company and complete a SWOT analysis of that company (or its strongest brand) In Class Discussion: (suggested activity) Discuss the “internal” and “external” factors which affect a company and the success of its brand(s). Continue to discuss the “environment” and “factors” which allow marketers to better understand the marketplace, customer needs, as well as other intermediaries (suppliers, competitors etc.).

17. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Learning Objectives 1.Participate in the weekly discussion question and subsequent forum threads to enhance the learning experience. 2.Analyze and explain the importance of products and services and the role they play in the building of a successful marketing plan. 3.Apply the material in chapter 3 – 5 to assist in the discussion with your current group. 4.Actively engage the students by sharing your existing knowledge of marketing with regard to buying behavior and advertising so every everyone can benefit and be involved. 17 Faculty Evening Session 2B Session 1B Marketing Management | MKTG 300 Activities, Assignments and Agenda Review: Part 2 (Chap 3 – 5) pp. 64 – 171 Individual Assignments Discussion Question(s): Social Media Do you feel that social media and networking advertising will exhaust itself or is it here to stay? Why? What cultural factors have led to the explosion of social networking? Can an organization succeed if they ignore this new segment? Peer Response Post review peer posts to the Discussion Topic and/or instructor’s posts and comments respond to one of these posts engaging in a virtual conversation be sure to keep up positive dialogue with peers

18. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Learning Objectives 1.Elaborate on the value created by salesmen/women. 2.Interpret the six major steps in the sales force management. 3.Invent a direct marketing plan. 4.Analyze how companies have adapted to the internet. 5.Discuss three approaches when entering international markets. 6.Predict how companies can adapt to marketing mixes. 7.Create a sustainable marketing plan. 8.Evaluate the role of ethics in marketing. 18 Faculty Evening Session 3A Session 1A Marketing Management | MKTG 300 Activities, Assignments and Agenda Reading: Part 3 (Chap 6 – 9) pp. 172 – 307 Individual Assignments Marketing in the News: Each week select a source to share with the class that connects somehow to this week’s readings. Bring a sample of this source to class. Be prepared to summarize and share the information with the class, leading an informal discussion. Chapter Summary: List key ideas or key phrases, outlining the chapter readings. Include questions, comments and personal connections to the material. Be prepared to share these points in class discussion. Case Study 2: Throughout the readings brief cases (usually at the end of each chapter) illustrate ideas and concepts in practical ways. Students should choose one of these for the Case Study. Students should address these 5 subtopics: 1.clearly identify the “actors” (the person(s) involved 2.summarize the scenario 3.specifically state the conflict, dilemma or situation 4.state an opinion or solution concerning the case 5.support ideas with course material and course discussions In-Class Work: Marketing Milestone 2: Macro/Micro-Environment At the end of this course groups will create a marketing plan and presentation for a new brand, new product or new service for an existing company or corporation. Each week, groups will meet to fulfill a “milestone”. This will be a practice step which will help the groups better understand marketing (and the marketing mix). Milestone 2: (suggested activity) Complete an analysis of Macro-environmental and Micro- environmental factors affecting the group’s chosen company and/or brand. Forecast risks, uncertainties and customer demands for the same company. Group Quiz 1: Create a short answer quiz covering the material thus far. This quiz should include “short answer” or “essay” questions. This quiz can use “real world” scenarios. It is recommended that the instructor not rely solely on T/F and Multiple Choice as those tend not to target Evaluation, Examination, Discussion or Development (as goals). This can be complete in small groups, in class. Note: Armstrong/Ktoler provide PowerPoints and Quizzes with the teacher edition of the text. Feel free to pull from these sources to create the Quiz.

19. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Learning Objectives 1.Participate in the weekly discussion question and subsequent forum threads to enhance the learning experience. 2.Complete the group activity assignment. 3.Analyze and explain the importance of sustainable marketing and the role of ethics when creating a successful marketing plan. 4.Apply the material in chapter 6 - 9 to assist in the discussion with your current group. 5.Actively engage the students by sharing your existing knowledge of marketing with regard to the value that’s created by salesmen/women and how companies adapt their marketing plans. Ensure all students participate so every everyone can benefit. 19 Faculty Evening Session 3B Session 1B Marketing Management | MKTG 300 Activities, Assignments and Agenda Review: Part 3 (Chap 6 – 9) pp. 172 – 307 Individual Assignments Discussion Question(s): Brand Why is the "brand" of a product such a powerful asset of an organization? And how does a strong brand provide a competitive advantage for a company? What does a weak brand do for the organization? Provide examples. Peer Response Post review peer posts to the Discussion Topic and/or instructor’s posts and comments respond to one of these posts engaging in a virtual conversation be sure to keep up positive dialogue with peers

20. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Learning Objectives 1.Discuss the three major pricing strategies. 2.Analyze the major strategies for pricing new products. 3.Discuss how companies adjust their prices for different situations. 4.Justify why companies use marketing channels. 5.Interpret the major channel alternatives companies consider. 6.Elaborate on the importance of marketing logistics. 20 Faculty Evening Session 4A Session 1A Marketing Management | MKTG 300 Activities, Assignments and Agenda Reading: Part 3 (Chap 10 – 14) pp. 308 – 477 Individual Assignments Marketing in the News: Each week select a source to share with the class that connects somehow to this week’s readings. Bring a sample of this source to class. Be prepared to summarize and share the information with the class, leading an informal discussion. Chapter Summary: List key ideas or key phrases, outlining the chapter readings. Include questions, comments and personal connections to the material. Be prepared to share these points in class discussion. Case Study 3: Throughout the readings brief cases (usually at the end of each chapter) illustrate ideas and concepts in practical ways. Students should choose one of these for the Case Study. Students should address these 5 subtopics: 1.clearly identify the “actors” (the person(s) involved 2.summarize the scenario 3.specifically state the conflict, dilemma or situation 4.state an opinion or solution concerning the case 5.support ideas with course material and course discussions In-Class Work: Marketing Milestone 3: Strategic Planning At the end of this course groups will create a marketing plan and presentation for a new brand, new product or new service for an existing company or corporation. Each week, groups will meet to fulfill a “milestone”. This will be a practice step which will help the groups better understand marketing (and the marketing mix). Milestone 3: (suggested activity) Review a copy of a marketing plan for a Fortune 500 company. Evaluate this plan for its successes and shortcomings. Group Quiz 2: Create a short answer quiz covering the material thus far. This quiz should include “short answer” or “essay” questions. This quiz can use “real world” scenarios. It is recommended that the instructor not rely solely on T/F and Multiple Choice as those tend not to target Evaluation, Examination, Discussion or Development (as goals). This can be complete in small groups, in class. Note: Armstrong/Ktoler provide PowerPoints and Quizzes with the teacher edition of the text. Feel free to pull from these sources to create the Quiz.

21. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Learning Objectives 1.Participate in the weekly discussion question and subsequent forum threads to enhance the learning experience. 2.Complete the group activity assignment. 3.Analyze and explain the importance of the different pricing strategies. 4.Apply the material in chapter 10-14 to assist in the discussion with your current group. 5.Actively engage the students by sharing your existing knowledge of marketing by elaborating on pricing new products and how and why firms adjust these pricing strategies. Ensure everyone benefits from your experience. 21 Faculty Evening Session 4B Session 1B Marketing Management | MKTG 300 Activities, Assignments and Agenda Review: Part 3 (Chap 10 – 14) pp. 308 – 477 Individual Assignments Discussion Question(s): Pricing What are some reasons in which an organization will not adjust its product's price when a competitor has deliberately cut its price? Peer Response Post review peer posts to the Discussion Topic and/or instructor’s posts and comments respond to one of these posts engaging in a virtual conversation be sure to keep up positive dialogue with peers

22. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Learning Objectives 1.Analyze how companies find and develop new products. 2.Compile a list of the new product process. 3.Determine the stages of the product life cycle. 4.Discuss social responsibility in marketing. 5.Develop consistent ways to generate successful ideas. 22 Faculty Evening Session 5A Session 1A Marketing Management | MKTG 300 Activities, Assignments and Agenda Reading: Part 4 (Chap 15 – 16) pp. 478 – 508 Individual Assignments Marketing in the News: Each week select a source to share with the class that connects somehow to this week’s readings. Bring a sample of this source to class. Be prepared to summarize and share the information with the class, leading an informal discussion. Chapter Summary: List key ideas or key phrases, outlining the chapter readings. Include questions, comments and personal connections to the material. Be prepared to share these points in class discussion. In-Class Work: Brand, Product or Service Development: Complete a Strategic Plan for the chosen company or brand. When developing this plan, fullfill the following: values, mission, vision, beliefs, purposes, goals, strategy, current situation, and develop a path. In-Class Work: Formal Marketing Plan Presentation: Sales Pitch Groups of three or four people will develop a marketing plan by the end of the course. See pg 56 for the components of a marketing plan: 1) Executive Summary, 2) Current Market, 3) Threats and Opportunities, 4) Objectives/Issues, 5) Strategy, 6) Action Programs, 7) Budgets, and 8) Controls. “Sales Pitch” In order to create a PBL (problem-based learning) scenario, have groups “pitch” their marketing plan to the other groups and the instructor. The audience should take on the role of investors and determine if they would invest in this new marketing plan or campaign. The presenters should take on the role of entrepreneurs, marketing consultants, or a marketing department. Successful grades should translate from successful pitches (ie. if the team presentation would be a plausible investment).

23. homeaboutexpectationsresources course overview learning outcomes IDEA schedule & sessions Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community Learning Objectives 1.Participate in the weekly discussion question and subsequent forum threads to enhance the learning experience. 2.Complete the group activity assignment. 3.Analyze and explain the importance of marketing and the role in plays in the building of a successful company. 4.Apply the material in Chapter 15-16 to assist in the discussion with your current group. 5.Actively engage the students by sharing your existing knowledge of marketing by discussing the product life cycle. Ensure all students participate and are involved. 23 Faculty Evening Session 5B Session 1B Marketing Management | MKTG 300 Activities, Assignments and Agenda Review: Part 4 (Chap 15 – 16) pp. 478 – 508 Individual Assignments Discussion Question(s): Acquisition Many companies purchase other companies or individual product or brands from other companies to acquire new products. For example, Disney recently agreed to purchase Marvel Entertainment and its portfolio of more than 5,000 characters, such as Spiderman and Captain America, for $4 billion. Was this a smart acquisition? Why or why not? Could Disney have done something else that would have created more value? Peer Response Post review peer posts to the Discussion Topic and/or instructor’s posts and comments respond to one of these posts engaging in a virtual conversation be sure to keep up positive dialogue with peers D2L Final Submission: Formal Marketing Plan (Written Assignment): Groups of three or four people will develop a marketing plan by the end of the course. See pg 56 for the components of a marketing plan: 1) Executive Summary, 2) Current Market, 3) Threats and Opportunities, 4) Objectives/Issues, 5) Strategy, 6) Action Programs, 7) Budgets, and 8) Controls. The Marketing Plan should address this criteria: 1.How the marketing plan will expand markets 2.How the marketing plan will work within existing marketing programs and campaigns 3.How the marketing plan will introduce new, specialized strategies The Marketing Plan should, also: 1.introduce something new to the marketing mix 2.add new product planning and help the company enter new markets 3.should try a new strategy to fix an existing problem 4.connect to an overall business plan