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The Business Form of KFC group member: 黄素莎 吴晓彤 梁菁菁 刘慧 谢醒聪 陈婉娜 徐堇.

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Presentation on theme: "The Business Form of KFC group member: 黄素莎 吴晓彤 梁菁菁 刘慧 谢醒聪 陈婉娜 徐堇."— Presentation transcript:

1 The Business Form of KFC group member: 黄素莎 吴晓彤 梁菁菁 刘慧 谢醒聪 陈婉娜 徐堇

2 In 1987, Kentucky Fried Chicken became the first fast-food chain to open a restaurant in China. Twenty years later, it has more than 2,200 stores all over China with annual revenue of $1 million each and 20 percent profit margins. KFC outperforms all competitors in China in number of outlets, revenue and market share.

3 KFC, home of the original recipe fried chicken, is a chicken restaurant chain based in Louisville, Kentucky. KFC has over 15,000 locations in 109 countries worldwide and serves almost 12 million people every day.

4 the business form of KFC We guess the business form of KFC is franchising. Franchising licensing agreement, under which the franchisor grants the franchisee the right to sell or use the former’s prouduct, service or method in return for a royalty from the latter.(From textbook)

5 Franchisor : Yum! Brands, Inc. (百胜餐饮集团),owner of A&W, Long John Silver's, Pizza Hut and Taco Bell. Franchisee: The person who want to buy franchise. [If you want to open a KFC-an franchise store, you should pay 45,000 dollar at a time to buy the franchise);place; time; training. The franchise started in 1952 !

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7 Yum! Brand s are searching for someone: Who is passionate about their work. Who is a "Customer Maniac": Someone that understands that success comes from putting the customer first. Who is ambitious and driven, and who has the vision and desire to succeed. Who has professional managerial experience - preferably in the service industry (whether in the distribution, commercial or financial area), with the necessary skills to successfully operate, manage and grow a restaurant business. Who is prepared to bring sufficient capital to purchase or lease the land, building, furniture, fixtures and equipment necessary for the restaurant (please note that our financial resource requirements vary from country to country).

8 What Franchisees will get: Training: You and your senior team will be required to attend a 12 to 16 week training session at either one of our training centers or selected restaurants. International Franchise Agreement: Our franchise agreement grants the revocable right to use our trademarks, logos, our system and system property of the brand at the agreed upon location. For that privilege, you will be expected to pay an initial fee, as well as a monthly royalty fee and an ongoing marketing contribution - both of which are based on the restaurant's gross sales.

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10 Yum! Franchise Recruiters will help you through the new franchise approval process — from qualification to site registration. A Franchise Recruiter will show you the areas of greatest development opportunity and ensure you understand the site registration process, start-up costs, and training needs.

11 Requirements for franchisee 1.Approval Franchisees must pass a background check and approval in order to purchase a new or existing KFC store. The background check takes an average of 10 to 12 weeks and the site registration takes about three to nine months.

12 2 financial qualifications You must meet financial qualifications which include having a personal net worth of at least 1 million dollars. also must have business and food service experience or be willing to hire someone who does. 3 Training KFC requires franchisees to attend a training program for 8 to 16 weeks. There you will receive hands-on training.

13 5 Other Fees Yum!Brands charges a royalty rate of 5 percent of the gross revenue of the individual store. They also charge franchisees an advertising fee which is 5 percent of the gross revenue of the store. 4 Start-Up Costs A franchise costs $45,000. Yum!Brands estimates the initial investment amount to open a KFC restaurant to be between $1,379,900 and $2,391,000 depending on location.

14 How to Open a KFC 1 、 Meet the financial requirements for opening a KFC franchise: liquid assets of $360,000, net worth of $1,000,000, franchise fee of $45,000, royalty fee of 4 percent, and required capital of $1,100,000 to $1,700,000. 2 、 Submit the completed questionnaire and franchise profile. These may be obtained by contacting Yum! Franchising. 3 、 Attend a store experience and complete an operations overview if you meet the qualifications of a franchise candidate. This information is also on the Yum! website.

15 4 Provide site direction and follow-up on the operations plan. 5 Come to a final agreement to purchase a site for a new restaurant or current store. 6 Complete the site deposit and site analysis survey form, and send in funds.


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