1. Outreach Retreat 2009 UCS Website Taking Stock 2009-10 Web Stats Popular Pages Search Engine Traffic Stats and How Google Finds Us Status of Consulting Projects What’s Up for Next Year

2. Outreach Retreat 2009 Website Traffic Comparison 2009- 2010

3. Outreach Retreat 2009 Website Traffic Jan. – May 2010

4. Outreach Retreat 2009 Site Visits Jan. 2009-May 2010

5. Outreach Retreat 2009 Comparison with other sites UCS compared to peer organizations of similar size: NRDC and WRI

6. Outreach Retreat 2009 Top Landing Pages and Web Pages

7. Outreach Retreat 2009 What Drives Traffic to UCS Search engines (Google) Emails from UCS UCS promotion Media links to our site Outreach from program staff (getting the word out to peer organizations, personal and professional contacts) Social bookmarking and networking sites

8. Outreach Retreat 2009 Site Traffic – Where is it coming from?

9. Outreach Retreat 2009 Site Traffic – Where is it coming from?

10. Outreach Retreat 2009 What Search Engines Are They Using?

11. Outreach Retreat 2009 Web Consulting Projects We are simultaneously working on two web consulting projects: Web content strategy

12. Outreach Retreat 2009 Web Content Strategy Project Status Completed the internal assessment  Included info on 2008 web redesign  Background info from Communications  Interviews with staff at all levels Consultant delivered strategic foundation doc 1,300 page content audit and report (in process— expected mid-July) Content, workflow, and capacity recommendations (mid-Aug) Content writing/editing (150 pages—Sept-Oct.)

13. Outreach Retreat 2009 Web Marketing Project Status Completed assessment  Included info on 2008 web redesign  Background info from Communications  Interviews with staff at all levels  Also did external scan Assessment report (early July) Recommendations (end of July)

14. Outreach Retreat 2009 Consulting Projects—Site Goals Site Goals Emphasize the UCS science brand throughout the site. Recruit online constituents by encouraging them to take actions online and sign up for newsletters. Solicit and receive donations online. Educate target audiences on UCS key issues.

15. Outreach Retreat 2009 Consulting Projects—Site Audiences UCS Website Audiences (in priority order) 1. Members/Donors (prospective & current) 2. Activists (individuals & organizations) 3. Scientists and Technical Experts 4. High Value Subgroups (info seekers/disseminators)  High School and College Teachers  Policy Makers  News Media

16. Outreach Retreat 2009 Consulting Projects—Site Structure Website Structure?

17. Outreach Retreat 2009 Website Survey Results

18. Outreach Retreat 2009 Website Survey Results

19. Outreach Retreat 2009 Website Survey Results

20. Outreach Retreat 2009 Website Survey Results

21. Outreach Retreat 2009 Website Survey Results Questions?

22. Outreach Retreat 2009 Policy Center New section of site created at request of program staff and leadership Purpose is to have a place on the site that will have timely, relevant information that hill staffers can find that relates to current legislation Meant to be for a small, selective audience

23. Outreach Retreat 2009 Policy Center Stats