1. Smokefree policy into action Toni Dale – Cancer Society Auckland Natalie Hansby – Auckland Zoo Auckland Zoo is smokefree

2. Policy change Smokefree not always driven by ‘health’ Initiated from zoo visitor feedback For Auckland Zoo it was about improving customer experience

3. What’s in it for Cancer Society Auckland? Another significant smokefree venue Part of local council facilities – fits with other work Media profile for smokefree public spaces Totally smokefree policy It’s the zoo!!! Potential case study material

4. What’s in it for Auckland Zoo? Improved customer experience Reducing risk to animals, visitors, and staff Reducing litter Receiving best practice advice Joining forces with another reputable brand

5. Why we worked together Who would turn down working with the Zoo? On the same page right from the start Right people in right place at right time History with smokefree Existing relationships utilised Join forces to use brand power

6. What we worked on together Getting staff on board with policy change Managing smokers at the zoo entrance Solving signage issues Keeping costs to a minimum Ensuring best practice

7. The process – 5 easy steps 1. Governance approval 2. Consult with staff 3. Communications and signage 4. Launch 5. Review

8. Successes Partnership worked well Improved visitor experience Staff quitting Media response

9. Media coverage

10. Public response So ready for this! Most common feedback at launch was: “we thought it was already smokefree”

11. Questions?