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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 1 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de Sustainability as the New Business Paradigm San Francisco, March 20, 2002 Ulrich Goluke goluke@blue-way-germany.de http://www.blue-way-germany.de
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 2 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de Another new paradigm? You must be joking!
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 3 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de I truly wish I was! But it gets even worse, I want to interest you in a completely new CLASS of paradigm. WHY?
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 4 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de All paradigms you know - and have suffered from as they blew through your offices - are cost reduction paradigms, because essentially, we look at the world in this way:
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 5 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 6 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de Living in a hyper-networked, ‘real- time’ economy, this view of the world only allows you to meet everyone on availability, mass- customization and quality and compete on price.
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 7 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 8 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de So what are these ‘???’ Reputation? Attention? Corporate Social Responsibility? High Tech, High Touch? Simplicity? Fashion? Let’s look at two deep trends…
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 9 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de 1. What’s our impact? In the ‘old days’ - NOTHING! Events were independent Events were self limiting in time Events were self limiting in space hence we could learn in our own sweet time from trial and error Sound familiar?
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 10 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 11 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de 1. What’s our impact? We matter: 20% of all human lives lived on earth were lived in the last century; In the last 100 years we used as much energy as in all the 4 mill years before. John McNeill, 2001, Something New Under the Sun, W.W. Norton & Company
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 12 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de 2. How do we spend our time? Grübler, A, Technology and Global Change, 1998, Cambridge University Press Lebergott, S, Consumer Expenditures, 1995, Princeton University Press
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 13 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de 2. How do we spend our time? Maslow, A, 1998, Maslow on Management, Wiley, NY
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 14 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de 2. How do we spend our time? <— Material constrained“Meaning” constrained —>
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 15 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de Material constrained –Linear –Power based on physical assets –More is always better –I am my function –I adapt –Scarcity Meaning constrained –Closed loops –Power based on network assets –What do you really need? –Who am I? –I learn –Sustainability
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 16 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de Material constrained –Linear –Power based on physical assets –More is always better –I am my function –I adapt –Scarcity Meaning constrained –Closed loops –Power based on network assets –What do you really need? –Who am I? –I learn –Sustainability
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 17 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de Material constrained –Linear –Power based on physical assets –More is always better –I am my function –I adapt –Scarcity Meaning constrained –Closed loops –Power based on network assets –What do you really need? –Who am I? –I learn –Sustainability
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 18 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de Material constrained –Linear –Power based on physical assets –More is always better –I am my function –I adapt –Scarcity Meaning constrained –Closed loops –Power based on network assets –What do you really need? –Who am I? –I learn –Sustainability
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 19 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de Material constrained –Linear –Power based on physical assets –More is always better –I am my function –I adapt –Scarcity Meaning constrained –Closed loops –Power based on network assets –What do you really need? –Who am I? –I learn –Sustainability
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 20 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de Material constrained –Linear –Power based on physical assets –More is always better –I am my function –I adapt –Scarcity Meaning constrained –Closed loops –Power based on network assets –What do you really need? –Who am I? –I learn –Sustainability
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 21 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de From –Subsistence –Identity –Relation –Purpose –Legacy … carried by the vector of scarcity To –Subsistence –Identity –Relation –Purpose –Legacy … carried by the vector of sustainability The center of gravity of our world is tipping…
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 22 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de The 3 drivers that matter –The Many: 6, 9, 12 billion people –The Connected: Everybody knows everything about you all the time (if you want to) –The New: Social Innovation The Stories –The Space: Governance, Carrying Capacity –The Paths: F.R.O.G, GEOpolity, JAZZ www.wbcsd.org/ course/gsc/web/main.htm
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 23 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 24 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de Who lives in this world? –~300 mill in N.A. –~400 mill in Europe –~400 mill in India –~400 mill in China –1.5 billion out of 7 billion: ~20% of humanity until 2-3 generations ago, only 1 out 10,000 did so, the ‘kings’ and ‘queens’ a 2,000 fold increase in a time to short to measure historically — hold on, we are tipping as I speak!
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 25 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de H GN N GH H NG G NH Adapted from Betty Sue Flowers
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 26 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de How many people is the earth able to sustain? “The question is incomplete as it stands. One must modify the question by asking further: at what level of technology? And modify it still further by asking: at what level of human dignity? Isaac Asimov, 1974
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... tomorrow is not just another day blue-way-germany.de San Francisco, March 20, 2002 Slide 27 © 2002, Ulrich Goluke All Rights Reserved Sustainability, The New Business Framework goluke@blue-way-germany.de … and remember, the Stone Age did not end because of a lack of stones. “Chance only favors the prepared mind,” said Louis Pasteur. Thank you.
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