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Corporate Color 2 Pertemuan 21 s.d 22 Matakuliah: U0094/Color Theory Tahun: 2008.

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Presentation on theme: "Corporate Color 2 Pertemuan 21 s.d 22 Matakuliah: U0094/Color Theory Tahun: 2008."— Presentation transcript:

1 Corporate Color 2 Pertemuan 21 s.d 22 Matakuliah: U0094/Color Theory Tahun: 2008

2 Bina Nusantara Emotion Color Chart Black strong, powerful, credible, precise, definite, professional Suggested Uses corporate, financial, fashion, construction, manufacturing, cosmetics, mining, oil, marketing, trades Red hungry, exciting, urgent, dangerous, sexy, romantic, evocative, advertising, design, warming Suggested Uses food, clothing, fashion, cosmetics, real estate, entertainment, health care, emergency services, hospitality, marketing, PR, sport Green nurturing, natural, organic, calm, youthful, instructional, education, adventurous, ecological Suggested Uses medical, scientific, governmental, recruitment, HR, tourism, eco-business

3 Bina Nusantara Emotion Color Chart Blue credible, powerful, calming, clean, focused, medical, professional, judicial Suggested Uses medical, dental, scientific, utility services, governmental, health care, IT, technological, recruitment, trades, podiatry, law Orange fruitful, creative, dynamic, energetic, youthful, expressive, childlike, innocent, enthusiastic Suggested Uses childcare, food, entertainment, education, recruitment, sport Yellow nurturing, natural, organic, calm, youthful, instructional, education, adventurous, ecological Suggested Uses medical, scientific, governmental, recruitment, HR, tourism, eco-business

4 Bina Nusantara Emotion Color Chart Purple spiritual, sensual, metaphysical, mysterious, magical, religious, evocative, senses, healing Suggested Uses body, mind and soul, podiatry, crystals, astrology, tarot, aromatherapy, massage, yoga Brown nurturing, historical, retrospective, safe, financial, traditional, conservative, reliable Suggested Uses mining, construction, veterinary, financial, real estate White clinical, clean, medicinal, clear, pure, spacious, simple Suggested Uses medical, dental, scientific

5 Bina Nusantara Color identifies a product or a company, as well as the quality of the merchandise and much more. The right color is indeed worth a thousand words.


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