1. Fantasy Forum Luke Hanish, Lindsay Sather, and Landon Baker

2.  Who?- Fantasy Sports fans  What?- Open a sports bar where people can come and have their drafts and check their teams.  Where?- St. Cloud, MN  Why?- Fantasy Sports is becoming very popular with billons of dollars being invested in the games every year.

3.  A fantasy sport is a game where participants act as owners to build a team that competes against other fantasy owners based on the statistics generated by the real individual players or teams of a professional sport.

4.  The goal of Fantasy Forums is to attract as many sports fanatics as we can to hold their drafts in an atmosphere that appeals to all sports fans.

5.  Strengths- ◦ target market of fantasy sports is ever growing ◦ founders of Fantasy Forums understand the target market ◦ Fantasy Forums is a locally owned business  Weaknesses- ◦ The business has limited cash flow ◦ A limited number of customers are aware of Fantasy Forums ◦ Revenues would currently be limited due to single location

6.  Opportunities - o Fantasy Forums customers are likely to return for more business o Fantasy Forums has a chance to expand to larger markets across the U.S.  Threats- o Other competitors may launch a similar idea o Competitors such as McCanns and Buffalo Wild Wings, also host draft parties

7.  The onsite staff would include bartenders, waiters/waitresses, and a traditional management team.  Staff would also consist of fantasy sports consultants for draft advice  Fantasy Forums will consist of a full bar, grill, high speed Wi-Fi capability, and flat screen TV’s.  Enough room to host 20, ten man drafts.

8.  The target Market for Fantasy Forums would primarily consist of 18-45 year olds. However, given our atmosphere we would appeal to any sports fanatic.

9.  Anticipated Revenue for each sport season  Fantasy sports include- o Football o Basketball o Baseball o Hockey

10.  The products that Fantasy Forum offers are:  Computers with Wi-Fi so people are able to have a draft party.  We will also attempt to launch a Fantasy software program that will keep users up to date with the latest player info and status.  Food and Drinks for the customers.  We will also have flat screen TV’s throughout the bar so people can watch games. Each TV will have NFL Sunday Ticket and include every major sports channel, i.e. NFL network, MLB network etc.

11.  We are looking to start in central Minnesota. Because of our target market, we would like to be located near the St. Cloud State University campus. We feel that this area would be ideal to get customers into Fantasy Forum.  We feel that the popularity of Fantasy Forums will greatly increase so eventually we would expand to other areas in the state.

12.  Because the main idea of Fantasy Forums is to capitalize on the growth of Fantasy Sports, we will give food and drink specials to drafting parties, depending on the size of their respective leagues.  We can also give out gift cards or other specials for people who draft certain players. (Example: anyone who picks Brett Favre as their QB will receive a $20 gift card)

13.  The majority of our promotions will be run through local newspaper ads, radio, and eventually TV. These promotions will be more frequently advertised upon the start of all four major sports seasons, with Football obviously being the biggest and most notorious fantasy game. And with today’s technology being more advanced than ever, our Facebook page will definitely generate a lot of business.

14. Fantasy Forums Menu

15.  The Prices of the drinks and food at Fantasy Forums would be comparable to Applebees, or Buffalo Wild Wings in St. Cloud.

16.  There are very few competitors for the fantasy draft because not very many bars are capable of doing it. We feel that the Football season will be our most popular time.

17.  With as much money that’s being invested in fantasy sports throughout the U.S. and across the world, the Fantasy Forum understands that its an up and coming market. We’re just looking to get our slice of the pie!