1. Example: Optimised News Release to support visibility + positioning Information as sent by the client Goodbye Queue... In cooperation with its limousine transfer company LaudaMotion, The Ring, Vienna’s Casual Luxury Hotel, now offers its guests 3 individually styled Vespa scooters for rent. These Vespas are not only sporty, dynamic and elegant, their design and technology have been kept in line to emphasise the essence and spirit of Vespa. They are inspired by the iconic seventies models. Explore Vienna by day or by night with a trendy Vespa whilst enjoying your stay at The Ring, Vienna’s Casual Luxury Hotel.LaudaMotion 27/10/2009

2. Optimised for online distribution Vienna, Austria, September 15, 2009 Visit Vienna on a Vespa The authentic spirit of a European Holiday is revived by the Ring Hotel in Vienna. In cooperation with limousine transfer company LaudaMotion, The Ring - Vienna’s Casual Luxury Hotel - now offers its guests 3 individually styled Vespa scooters for rent. These Vespas are not only sporty, dynamic and elegant, their design and technology have been kept in line to emphasis. the essence and spirit of Vespa. Ideal for busy city exploration, the scooter’s agile performance combines with low emissions and high fuel economy, a reflection of Vespa's commitment to safety, reliability and environmental respect. Created by Italian manufacturer Piaggio, renowned for revolutionary ideas in personal transportation, the Vespa plays a distinctive role in popular culture. Beloved by bohemians, artists and actors, Vespa remains a populist icon, a testament to its strong sense of style. The Ring Hotel’s casual luxury ambiance and distinctive style caters to the free spirited, an ideal partner for Vespa scooter affecionados. The hotel, noted for its one-of-kind package plans, offers visitors to Vienna the ability to experience the city from a uniquely mobile view. A Vespa scooter rental is an exciting way to explore Vienna by day or by night whilst enjoying your stay at The Ring, Vienna’s Casual Luxury Hotel. Vespa scooter rentals can be arranged by the hotel’s Reception staff. Discover unique package offers and book online through the hotel’s website www.theringhotel.com or contact our Reservations Specialist directly.www.theringhotel.com Booking: Phone.: +43 1 515 80-9902/9997 Fax +43 1 515 13 12 Email: reservation@theringhotel.comreservation@theringhotel.com www.theringhotel.com Headline + Hook for forward distribution Online positioning

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