2. Value From model to plan Siân Prime Nominet Trust Academy, Core Learning One: Modelling your organisation for impact and sustainability

3. A business model –Shows where the value is in your business –Financially –Socially –For you

4. A business Model –Is iterative –Is articulate –Shows possibilities –Shows relationships –Shows empathy –Ideal?

5. A business plan –Moves from a model –To articulating the “how” and the “what” –It uses all the elements of the model –But puts them in to a conventional narrative

6. Relationship Model –Shows where the value is –How connections will be made –What promises are offered –How they will be met

7. Blueprint Model –Moves from a vision –Articulates how the vision will be animated –Shows how your business will operate –Leads to a cashflow –Proves you know your business

8. Trust –Generalised Trust –Socialnorms.. Your reputation and experience (Colemand 1988, Fukuyama 1995) –System Trust –Depends on regulations, laws, contracts (Citrin 1974) –Personality –Depends on the customer’s perception of your reliability (Rotter 1967) –Process-based –This is based on your reputation with the customer and can only be built through activity (Zucker 1986)

9. Relationships: Draw it –What do you want from the relationship? –What do they want? –Why will it benefit them? –Can you offer this to them? –When can you?

10. –Where do your skills lie? –Where do your interests lie? –Who do you need to build relationships with? –Who is giving and receiving money?

11. –How will I find and engage my customers? –How will I generate what they want? –How will I distribute what I generate? –How do I imagine my business operating?

12. –Who will you need to build relationships with in order to achieve your aim? –What is the reward in each relationship? –Who is giving or receiving money in each of these relationships? –What will the implications of your relationship sequence be on how much you charge and get paid? –Can you manage this? If not..?

13. –What “problem” are you solving? What are you making obsolete? –Who else works in that space? –Is there anything that differentiates you from competitors? –Why do customers “buy” from you? –Why do customers leave you?

14. –Do your key customers and suppliers know about your future road maps? –Is marketing an equal partner in the innovation process? –Do key customers and suppliers share their road maps with you?

15. Risk and Timing 15 –What is your relationship to risk? –Do they have a similar relationship to it? –What time pressures are you all under?

16. Dream Team

17. Entrepreneur?