1. Center for Transportation Excellence June 20 – 22, 2011

2. Sound Transit District 3 Counties; 5 Subareas Snohomish County King County – North King County – East King County – South Pierce County Sound Move First phase of investments 1995: Plan not approved 1996: Voter approve plan

3. ST Express bus service

4. Sounder commuter rail

5. Tacoma Link light rail

6. Central Link light rail

7. Roads & Transit 2007 One Region, One Plan

8. ST2: 2008 Voter-approved Transit Expansion Plan development 36 miles new light rail 17% more express bus service 65% more commuter rail service Improved station access, parking

9. The Campaign: Mass Transit Now Field Plan Messaging Coalition Building Visibility

10. Field Plan Solidify support with traditional transportation voters who did not vote for Roads and Transit Universe: 126,572 voters in 1,444 precincts Priority: 3/3 general voters Tactics: Phone Banks; Canvass; Visibility

11. Messaging Only $69 a year For the price of a single tank of gas 100,000 more bus hours 36 additional miles of light rail More commuter rail service A transit system that will move more than 1 million people a day Creates an estimated 69,000 jobs Top priority at the bottom of your ballot

12. Coalition Building The Holy Trinity: Enviros, Labor, Business The Usual Suspects: Dems & Progressive Groups Other Campaigns College Students The Beneficiaries: Transit Riders, Consultants, Developers The Bosses: Board Members What to do with them? Get buy-in early Stack the deck early Put them to work early

13. Visibility Polar Bears Gridlockula Signs and Banners Earned Media Bloggers Obama

14. Connecting the region Sammamish Bus Shelter Sound Transit