1. Institute for Technology Management, University of St. Gallen, Switzerland 1 Programme 2002

2. Institute for Technology Management, University of St. Gallen, Switzerland 2 ECR Academics' Activities in 2002 _ECR Europe Conference _Student Award 2002 _Seminars _Booth _Academic Lunch (Tuesday) _ECR Journal. International Commerce Review _Volume 2, Number 1 to be published in Spring (ECR Conference) _Volume 2, Number 2 to be published in Fall _2 nd International ECR Research Symposium _Global extension of ECR academics co-operation _Explore European Commission support for applied ECR research

3. Institute for Technology Management, University of St. Gallen, Switzerland 3 2 nd ECR Research Symposium _Theme:Rethinking the Value Chain: Innovation and Collaboration _Date: September 13-14, 2002 at WHU Koblenz, Germany _Speakers:_Prof. Marshall L Fisher (Wharton) _Prof. Hau L Lee (Stanford) _Prof. Dipak Jain (Kellogg) tbc _Prof. Ananth. Iyer (Purdue) _Prof. Karl T Ulrich (Wharton) _Format:_Auditorium for 150 delegates _Key note speeches, presentations, and discussions _Marketing:via mailing and at ECR events _Funding:by delegate fees and sponsorship only (separate budget) _Organisers: Prof. Arnd Huchzermeier (WHU) and St. Gallen The ECR Academic Partnership would be delighted to welcome you! Please put this date into your agenda.

4. Institute for Technology Management, University of St. Gallen, Switzerland 4 ECR-Tech Thematic Network - Framework of the Europ. Commission‘s Key Actions II Deliverable:Strategic Roadmaps for Applied Research Scope:Establish a collaborative forum that - in alignment with ECR Europe and under the auspices of the ECR Research Foundation and the ECR Europe Academic Partnership - will help formulate future challenges, suggestions and recommendations for the forthcoming evolutions in the fast moving consumer goods business, the focus areas of ECR, and the evolving technologies. Initial consortium of 14 organisations: _Academia: Universities of St. Gallen, Koblenz and Athens _Practice: 3 Retailers and 5 Manufacturers _Support: 1 Project Management Agent and 2 IT-Service Providers

5. Institute for Technology Management, University of St. Gallen, Switzerland 5 ECR Journal: Response _Reader feedback extensive and always very positive _Academic feedback also very positive _Unique strong participation of very distinguished US academics in the editorial board for a periodical published in Europe _Journal / Academic Website: 500 real visits per month _Received invitations from other organisations to their events (e.g. UK's Adam Smith Institute) Great contribution to the global articulation and dissemination of ECR among practitioners, academics, and students.

6. Institute for Technology Management, University of St. Gallen, Switzerland 6 ECR Journal: Content Total of 96 pages expected including 7 ads: _Interviews:_Terry Leahy _CEOs of the 4 internet exchanges _Christian Koffmann _Articles:_Category Management_Prof. Gruen _Prof. Hoch _Smaros _Demand-Driven Supply Management_Prof. Lee _Stores of the Future_Johnson _Report: _ECR Research Symposium on NPD _ECR in Asia _Networking:_ECR Europe _ECR Europe Academic Partnership

7. Institute for Technology Management, University of St. Gallen, Switzerland 7 ECR Journal: Development Issues Cost savings of 5% compared to launch issue are forecasted _less design elements _cheaper production and logistics Advertising:_competent, reasonably priced ad agency ? _consultants, service providers, and suppliers difficult to convince to advertise Subscriptions: _higher subscriber base needed _currently limited non-ECR conference subscribers _alliances needed with National Initiatives, sponsoring organisations, and ECR related organisations Sponsorships: _institutional advertising