2. DOWNTOWN WINDSOR TODAY Economic & cultural hub of region Prime investment opportunities in city centre Situated on banks of Detroit River Undergone major transformations in past 10 years Presents exciting, unique and welcoming environment, shopping, dining & entertainment experiences

3. A REGIONAL ATTRACTION Downtown Windsor – gateway to the city, region and province Attracts millions of visitors annually Iconic mixed-used built environment Currently experiencing resurgence

4. A CLOSER LOOK Some of the region’s largest employers include: Fiat Chrysler; Ford Motor Company; Caesars Windsor; School Boards; Hospitals; College & University

5. KNOWLEDGE-BASED ECONOMY Ranked one of the Top 7 Intelligent Communities Recent influx of post-secondary campuses New era recognizes downtown as centre of creativity, innovation and entrepreneurship

6. QUALITY OF LIFE Canada’s southern most city, bounded by Lake Erie, the Detroit River & Lake St. Clair Holistic, safe and sustainable city centre 5 th largest culturally diverse city in Canada Boasts the largest casino resort in Canada City’s epicentre is a treasure trove of artistic and cultural experiences

7. FAST FACTS

8. RETAIL RECRUITMENT CAMPAIGN Worked diligently to launch retail recruitment initiatives Established commercial rent subsidy program Created Retail Recruitment Prospectus for use by developers, prospective retailers, partners etc. Radio and social media campaigns serves as companion pieces Developed retail website primarily for those looking to invest in the city centre

9. RETAIL RECRUITMENT PROSPECTUS Displays information in engaging, easily digestible manner Inclusion of downtown retailers lends authenticity Provides wide range of demographic data Paints picture of dynamic, liveable city centre

10. RETAIL RECRUITMENT WEBSITE Mirrors prospectus Includes listing of Leasing Opportunities Provides information on Financial Incentive Programs Features resources such as Canadian Urban Institute Report www.downtownwindsorretail.ca

11. RETAIL ADVERTISING Radio advertising campaign airing in southwestern Ontario & Detroit Digital media campaigns – placements in Retail Merchants Association electronic newsletter & Chamber of Commerce electronic newsletter Social media campaign on Facebook aimed targeted audiences in southwestern Ontario and Michigan

12. COMMERCIAL RENT SUBSIDY PROGRAM Utilizes rent subsidy fill previously unoccupied buildings Stimulates and enhances economic development Introduces new diversified services within city centre Funds up to 50% of monthly commercial rent to a maximum of $625/month for period of one year Eligible sectors include: BakeryGrocer//Deli/ButcherHardware & Home Improvement Pet Supplies/Pet BoutiquesArt/Music Supplies/StationeryShoes/Handbags/Accessories ApparelHome Décor Cosmetics/Body Care/Beauty Supply Independent Movie TheatreVintage/Antique Stores Toys/Educational (Children) Boutique GymBicycle ShopBookstore