1. Noyce Program Annual Conference 8 July 2010 Washington, DC Know Your Audience: Marketing Strategies to Recruit Teachers Monica Plisch, American Physical Society Brett Westbrook, University of Texas at Austin Chris Anderson, Grimwhimsy Communications

2. www.PhysTEC.org 2 Need for High School Physics Teachers Relative Demand by Field Fields with Considerable Shortage (5.00 - 4.21) Severe/Profound Disabilities (Spec. Ed.)4.47 Mathematics Education4.46 Physics4.39 Multicategorical (Spec. Ed.)4.39 Mild/Moderate Disabilities4.37 Chemistry4.35 Mental Retardation (Spec. Ed.)4.34 Emotional/Behavioral Disorders (Spec. Ed.)4.31 Bilingual Education4.31 Learning Disability (Spec. Ed.)4.28 Visually Impaired4.24 Dual Certificate (Gen./Spec.)4.23 Hearing Impaired4.23 Speech Pathology4.21 2008 AAEE (American Association of Employment in Education) Educator Supply and Demand in the United States Report

3. www.PhysTEC.org 3 Physics Teacher Education For comparison, secondary teachers with a major in the field (2004): Science (all)77% Math61% English76% Social Studies79% Source: Schools and staffing survey, National Center for Education Statistics

4. www.PhysTEC.org 4 PhysTEC Project Partners National Science Foundation: PHY; DUE (MSP, ATE, CCLI, Noyce); DMR APS Campaign for the 21st Century

5. www.PhysTEC.org 5 PhysTEC Project Goals Demonstrate successful models for: Increasing the number of highly-qualified high school physics teachers Improving the quality of K-8 physical science teacher education Spread best-practice ideas throughout the physics teacher preparation community Transform physics departments to engage in preparing physics teachers

6. www.PhysTEC.org 6 Increase in Physics Teachers Educated at PhysTEC Institutions

7. www.PhysTEC.org 7 Building a Physics Teacher Identity Physics students strongly identified with discipline Many students have considered teaching but are undecided Problem: often a large divide between physics and education Solution: transform physics department culture to value teaching Students maintain physics identity and build teacher identity

8. www.PhysTEC.org 8 Introductory Course Reform Implement research-based curricula that improve student learning Model effective teaching practices Put best instructors in intro courses Explicitly value teaching and the teaching profession

9. www.PhysTEC.org 9 Early Teaching Experience: Learning Assistants LA program Undergraduate TAs Concurrent pedagogy course Early teaching experience Impact Teacher recruitment Class performance improves LA’s knowledge increases

10. www.PhysTEC.org 10 Teachers in Residence TIR Activities Interact one-on-one with prospective teachers Mentor pre-service and in-service physics teachers Implement Learning Assistant programs Serve as living role model of a physics teacher Build professional learning communities