1. 12 Step Fool Proof Sales Letter How to Overcome Hurdles

2. Get Attention Use headlines HOW TO ________ SECRETS of ___ REVEALED! WARNING: Don’t Even Think of _____ Until You

3. Identify the Problem After they read your copy, the reader should say to him/herself: “Yeah, that’s exactly how I feel”

4. Provide the Solution Now that you’ve built your readers interest by making them feel the pain it’s time to provide the solution. Introduce yourself, your produce and/or service, relieve the reader’s mind by telling them that they don’t need to struggle through all their problems because your product or service will solve it for them.

5. Present Your Credentials Include: Successful case studies Prestigious companies or people you have done business with The length of time you have been in your field of expertise. Conferences where you have spoken Important awards or recognitions.

6. Show the benefits How can they personally benefit? A hot tub not only soothes and relaxes your muscles but it also gives you an opportunity to talk to your spouse without interruptions.

7. Give Social Proof Build your credibility and believability by testimonials from satisfied customers. Include pictures of customers with their names.

8. Make Your Offer The best offers are usually an attractive combination of price, terms, and free gifts. If you were selling a car your offer might be a discounted retail price, low interest rate, and a free year of gas.

9. Give a Guarantee Make your offer even more irresistible by taking the risk out of the purchase. Give the absolute strongest guarantee you are able to give. Example: 100% No questions asked, take it to the bank guantee.

10. Inject Scarcity Most people take their time responding to offers, motivate them to take action: “If you purchase by (date) you will get the entire set of free bonuses.

11. Call to Action Your call should be action- oriented. Do this by using words like: Pick up the Phone and Call Now! Tear off the order form and Send Today

12. Give a Warning Use the Risk of Loss strategy: tell readers what would happen if they didn’t take advantage of your offer. Try to paint a graphic picture in the mind of the reader of the consequences.

13. Close with a Reminder Always include a postscript (P.S.) Remind them of your irresistible offer.