1. Project Charter: IAB “The Next Great Idea” Marketing the IE Profession
DRAFT
Business Impact
Why should we do this? What is the benefit?
Increase awareness of IE to non-IIE members
Traditional marketing is cost prohibitive
Leverage the personal networks of IAB membership
Opportunity or Problem Statement
IE profession doesn’t have the name recognition (MG)
Non IEs don’t know what IEs do.
Getting a message out to non-IIE members
IEs that move into mgmt positions not considered IE
Goal Statement
Create a “Group” on Linked In; Share our Networks
Stand Alone or Under IIE? (control & content)
How will success be measured?
# discussions (D), #comments (C), ratio C/D
Project Scope
What are the boundaries? Public side of IAB vs. Yahoo
The IAB is empowered to act in consultation w/IIE HQ
Direct Marketing to the IIE Membership is out of scope
Bring in other orgs, CIE? IIE Fellows? CIEADH? RVPs?
Project Plan
How are we going to get this done?
Using Linked In: Generate discussions that are 1)timely, 2) consistent message, 3) inviting
When? 2010? Kick Off Date? What are the major milestones? When are we done?
Team Selection
Who are the team members? IAB roster to start
What is their role? Monthly working calls w/ ToDos
How much of their time will be dedicated to the project? 2-3 hrs per month

2. Building an Opportunity or Problem Statement
Contains information that gives specificity to the issue
Describes the “pain” caused by the current problem
Identifies the issues
What is occurring/happening?
Example: Products are delivered late to our customers
When did the problem start?
Example: The problem has developed over the last six months
Where is the occurrence?
Example: Our West Coast customers are primarily affected (roughly 75% of the total)
Extent of the problem
Example: 30 orders worth $790,000 in July

3. Project Charter: TEMPLATE
Business Impact
Why should we do this? What is the benefit?
How does this project align with the business strategy?
What is the quantified value of the project ($$$)?
Opportunity or Problem Statement
What “pain” are we or our customers experiencing?
What is wrong or not working?
Why do we think we can generate the value proposition described in the Business Impact?
Goal Statement
What are our improvement objectives and targets?
Specifically, what are we going to do and deliver?
How will success be measured? What specific parameters will be measured? Define Y = f(x)
Project Scope
What are the boundaries of the initiative (start and end steps of the process or parts of a system)?
What authority do we have?
What is not within scope?
Project Plan
How are we going to get this done?
When are we going to complete the work?
What are the major milestones?
Team Selection
Who are the team members?
What is their role?
How much of their time will be dedicated to the project?

4. Project Charter: IAB “The Next Great Idea” Marketing the IE Profession
DRAFT
Business Impact
Why should we do this? What is the benefit?
How does this project align with our long term strategy?
What is the quantified value proposition?
Increase awareness of IE to non-IIE members
Traditional marketing is cost prohibitive
Leverage the personal networks of IAB membership
Opportunity or Problem Statement
What “pain” are we or our customers experiencing?
What is wrong or not working?
Why do we think we can generate the value proposition described in the Business Impact?
IE profession doesn’t have the name recognition (MG)
Non IEs don’t know what IEs do.
Getting a message out to non-IIE members
IEs that move into mgmt positions not considered IE
Team Selection
Who are the team members?
What is their role?
How much time will be dedicated to the project?
Project Scope
What are the boundaries of this initiative? Start & End?
What authority do we have?
What is Out of Scope?
Public side of IAB vs. Yahoo ‘members only’
The IAB is empowered w/IIE HQ assistance
Direct Marketing to the IIE Membership is out of scope
Bring in other orgs, CIE? IIE Fellows? CIEADH? RVPs?