1. The Candidates

2. Who they are OccupationOccupation –Lawyers – 56 with JD, 49 practiced –Business – Various backgrounds, 7 with MBA –19 Career Politicians, 2 MDs, 2 Military, and various others Race, Gender, Personal backgroundRace, Gender, Personal background –Predominantly white, male, and Christian and straight

3. Eligibility President: natural born citizen, 35 yrs old, 14 yrs residencePresident: natural born citizen, 35 yrs old, 14 yrs residence Vice-President: Same as President, but must be from different stateVice-President: Same as President, but must be from different state Senator: Citizen for 9 years, 30 yrs old and resident of stateSenator: Citizen for 9 years, 30 yrs old and resident of state Representative: Citizen for 7 years, 25 yrs old and resident of stateRepresentative: Citizen for 7 years, 25 yrs old and resident of state

4. Campaigning Candidate-CenteredCandidate-Centered –Result of tech advance and cost –Need for large campaign organization Raise money, get media coverage, shape image, conduct research and pollingRaise money, get media coverage, shape image, conduct research and polling –Less dependence on Party Increase in IndependentsIncrease in Independents

5. Strategy Political ConsultantsPolitical Consultants –Hired to create strategy and run campaign –Tend to be partisan, expensive Three Pronged StrategyThree Pronged Strategy 1.Viability and Appeal 2.Polling 3.Focus Groups

6. Willard Mitt Romney Age: 64 Education: BA from BYU; JD/MBA Harvard Work experience: Founded Bain Capital, Chaired 2002 Winter Olympics Government Experience: Governor of Massachusetts, 2003 - 2007

7. Newton Leroy Gingrich Age: 69 Education: BA from Emory; MA & PhD Tulane (History) Work Experience: taught history and geography at West Georgia University Governmental experience: U.S. House of Reps –Minority whip 88-95 –Speaker 95-99

8. Richard John Santorum Age: 53 Education: BA Penn State, MBA Pitt, JD Dickenson Work Experience: Lawyer, political consultant, media Government Experience: U.S. House of Reps 91 – 94, U.S. Senate 95 - 06

9. Ronald Ernest Paul Age: 77 Education: BS Gettysburg, MD Duke Med USAF 63-68 Work Experience: OB/GYN, writer Government Experience: U.S. House of Reps 76-77, 79-85, 97 -

10. Barack Hussein Obama II Age: Education: BA Columbia, JD Harvard Work Experience: Community Organizer, Civil Rights Lawyer, Law Professor Government Experience: IL state senate 97-04, U.S. Senate 05-08, POTUS 09 -