1. Praxis Provide information and support communications focused on the practice of librarianship at Cowles Library.

7. Wake Forest University

8. Praxis (working title) Objective: Provide information and support communications focused on the practice of librarianship at Cowles Library. Concept: The site is scholarly and professional in tone and appearance. Audiences: Primarily external to the Library, the audiences are expected to include Drake faculty and administrators, the library profession, Advancement, Marketing, potential donors, Drake students, accreditation teams, faculty or other job applicants, and other interested parties.

9. Typical Information Architectures (Web) Audience Based What are the audiences for the site? What tasks do each group need to do that are unique? What tasks or info overlap between groups? Task Based What are the most common tasks? What are vital tasks? Hierarchy Based Do you have a structure that works better than audience/task? Is this structure understood by and obvious to the audience?

10. Content EXISTING – Mission (Vision) – Planning – Assessment – Building Master Plan – Blog – Trends – LibQual+ – Knowledge Notes – Support Cowles POSSIBLE – Documents & Presentations – Innovations (What’s New) – Liaison – Faculty/Professional Library Faculty Documents Faculty/Professional Activities Faculty/Professional Home Pages Faculty/Professional Blogs

11. Proposal: Existing Content Site Inventory – Locates all pages on site – Assigns appropriate pages to Praxis, RSL, Drake Collections – Identify ROT content Content Inventory Praxis – Assigns pages (content) to audience – Seeks to expose relationships between audience and content to find ‘natural’ categories for the architecture

13. Discussion: “Possible Content” & Building a Culture of Communication POSSIBLE – Documents & Presentations – Innovations (What’s New) – Liaison – Faculty/Professional Library Faculty Documents Faculty/Professional Activities Faculty/Professional Home Pages Faculty/Professional Blogs Utilizing a content strategy to achieve goals

14. A Strategic Approach to Content CONTENT STRATEGY – Analysis Analyze existing Content = “information that meets user concerns” Create content to achieve goals – Editorial Create, maintain Credible, original, quality – Architecture GOALS (Praxis) – Build a culture of communication by Engaging with Drake faculty – Information that meets user concerns » Grading & rubrics » Plagiarism » Scholarly publishing » Classroom technology