1. Korea-Japan Workshop and Symposium on Shoichi Ito, Ph.D. Tottori University, Japan http://worldfood.muses.tottori-u.ac.jp July 23, 2004 World Rice Consumption Promotion Strategies

3. Declining Demand for Rice in Asia 1. Increases in incomes 2. Westernization of Asian diets 3. Urbanization

5. 0 100 200 300 400 500 600 700 800 900 1000 19611963196519671969197119731975197719791981198319851987198919911993199519971999200120032005 （ 100 万ｔ） Broiler Beef&Veal Pork Source: S. Ito; World Food Statistics and Graphics (http://worldfood.muses.tottori-u.ac.jp), Tottori University, Japan, June 15, 2004. (Original sources are from ERS/USDA; PS&D View, June 2004). Fig.6. Evolution of world total production for broiler, beef, and pork, ’ 61- ‘ 04 (Million MT)

6. Fig. 13. Long-term world population growth, 1750 to 2150 MillionsBillions Million Annual increments Population size Source: United Nation: Long-range World Population Projections: Based on the 1998 Revision, Executive Summary, (http://www.un.org/esa/population/publications/longrange/longrange.htm), The World at Six Billion, (http://www.un.org/esa/population/publications/sixbillion/sixbillion.htm)

7. Figure 2. Global per capita rice consumption (kg), 1982-2013. Source: USDA, PS&D, and FAPRI, 2004

8. Understanding for Rice Demand Global ag. export competition Advancement in production technology Limited world population growth More supply & less demand for rice

9. If Asian Rice Consumption decreases…. 1. Over-supply of rice 2. Decline global market prices 3. More criticism to high prices… Japan and Korea 4. Asian failure in ag. competition... Poverty in Asian rural areas

10. What to do for future? 1. Development new strategies for more consumption 2. More feed use 3. Processed food from rice

13. Source : http://ers.usda.gov/publications/aer767/aer767c.pdf