1. Corporate Practice Committee August 18, 2015 Randi L. Karpinia, Director Intellectual Property Law, Motorola Solutions Inc. Adapting to a Changing Business Environment 1 © Motorola Solutions Inc 2015

2. Corporate Practice Committee 2 © Motorola Solutions Inc 2015 Every new thing creates two new questions and two new opportunities. Jeff Bezos, founder and CEO, Amazon

3. Corporate Practice Committee Organizational Structure © Motorola Solutions Inc 2015 3 Reporting Legal vs. business IP vs. general legal Inside vs. Outside Counsel Suppliers People Specialist vs. generalist IP areas Technical vs. business vs. legal

4. Company Size Portfolio Size Growing vs. downsizing Corporate Practice Committee Budgets Matter © Motorola Solutions Inc 2015 4

5. Becoming Valued Business Partners seamlessly integrate into businesses and become an invaluable resource Corporate Practice Committee © Motorola Solutions Inc 2015 5 Client centric alignment Relationship building Existing relationships 1:1 introductory meetings Business Alignment Staff Meetings Project meetings Envisioning Sessions Invention mining Directed innovation sessions Business Immersion Patent application preparation Internal assignments Follow up comments Claims review Patent prosecution realignment/reassignments Workload alignment

6. Corporate Practice Committee Balancing Practitioner Roles 6 © Motorola Solutions Inc 2015 Legal Focus Business Focus Innovation Mining Meetings & Presence Relationship building IP Counseling Patent Preparation & Prosecution

7. Business Centric Patent Prosecution 7 Corporate Practice Committee © Motorola Solutions Inc 2015 TACTICAL APPROACH STRATEGIC APPROACH Pathways to transformation:  Strategic and knowledgeable decision making along the path to issuance  Strategic USPTO filing avenues (accelerated examination, first office action interview pilot)  USPTO prosecution external statistical tools (examiner statistics)

8. Nurturing an IP Culture in today’s fast paced business world 8 Corporate Practice Committee © Motorola Solutions Inc 2015 Guidelines for IP Review Plan Guidelines for IP Reviews Resources and training for project teams Product Development Process Ventures partners Suppliers Customer samples and testing Preventing IP Leakage Envisioning sessions and teams TMM (Technology and Market Maturation) Voice of the Customer IP Identification in non-traditional project teams

9. Thank You! Corporate Practice Committee © AIPLA 2015 9