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Design, Development & SEO: Building Search-Friendly Websites Justin Briggs SEO Manager at Paramore|Redd.

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Presentation on theme: "Design, Development & SEO: Building Search-Friendly Websites Justin Briggs SEO Manager at Paramore|Redd."— Presentation transcript:

1 Twitter: @seozombie#bcn09seodesign Design, Development & SEO: Building Search-Friendly Websites Justin Briggs SEO Manager at Paramore|Redd

2 Twitter: @seozombie#bcn09seodesign Hi Affiliate Marketer SEO Blogger SEO Consultant SEO Manager (P|R)

3 Twitter: @seozombie#bcn09seodesign Want Traffic?

4 Twitter: @seozombie#bcn09seodesign SEO Drives Traffic

5 Twitter: @seozombie#bcn09seodesign <3 SEO

6 Twitter: @seozombie#bcn09seodesign Bad SEO

7 Twitter: @seozombie#bcn09seodesign SEO vs. Design

8 Twitter: @seozombie#bcn09seodesign Search Bots Are Browsers

9 Twitter: @seozombie#bcn09seodesign And They’re Stupid

10 Twitter: @seozombie#bcn09seodesign We See

11 Twitter: @seozombie#bcn09seodesign They See Get Lynx for Mac: http://bit.ly/13QdcZhttp://bit.ly/13QdcZ

12 Twitter: @seozombie#bcn09seodesign Free Tip!

13 Twitter: @seozombie#bcn09seodesign Almost….

14 Twitter: @seozombie#bcn09seodesign We See

15 Twitter: @seozombie#bcn09seodesign Learn More, The New “Click Here”

16 Twitter: @seozombie#bcn09seodesign Common Tags : < 70 chars, descriptive, honest description: < 160 chars, descriptive, ad worthy : descriptive anchor text, avoid “click here” variations : one per page, most important topic : useful for content for search engines : don’t hide links, redirects, or content here : descriptive and honest alt attribute : just don’t…

17 Twitter: @seozombie#bcn09seodesign Anatomy of a URL http://bit.ly/7M1z S

18 Twitter: @seozombie#bcn09seodesign Flash Don’t depend on engines Use Scalable Inman Flash Replacement (sIFR) Use SWFObject to detect no Flash Make sure the content is exactly the same

19 Twitter: @seozombie#bcn09seodesign AJAX Problems Excessive use of JavaScript Lack of client-side content Stop crawl parameters in URL (#) All content under one URL

20 Twitter: @seozombie#bcn09seodesign AJAX Solutions Create identical alternative content Avoid JavaScript navigation Content and links crawlable with JavaScript disabled Graceful degradation Additional crawl paths XML Sitemaps

21 Twitter: @seozombie#bcn09seodesign Google AJAX Proposal http://bit.ly/31F0U O

22 Twitter: @seozombie#bcn09seodesign Canonical Tag Google supports 1.0 now Yahoo! & Bing to support 1.0 by end of year Google to support 2.0 by end of year Learn more (SEOmoz): http://bit.ly/uO7az Learn more (Matt Cutts): http://bit.ly/HNNRD

23 Twitter: @seozombie#bcn09seodesign Always Changing Search Engine Land SEOmoz Blog Google Webmaster Central Blog SEOBook

24 Twitter: @seozombie#bcn09seodesign SEO Tools Firefox Add-ons Web Developer Toolbar SEOBook SEO Toolbar Live HTTP headers Website health check (SEOBook) Lynx text browser Xenu's Link Sleuth Webmaster Central SEOmoz Tools Linkscape Labs: Top Pages Term Extractor Term Target

25 Twitter: @seozombie#bcn09seodesign Thanks! site: seozombie.com twitter: seozombie work: paramoreredd.com 9 SEO Tips for Attractive Search Engine Friendly Web Design http://bit.ly/9u3VN


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