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New frontiers in internal communications. What is internal communication these days?

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Presentation on theme: "New frontiers in internal communications. What is internal communication these days?"— Presentation transcript:

1 New frontiers in internal communications

2 What is internal communication these days?

3 Where is the industry at?

4 38% Global survey of 1100 professional communicators undertaken by Melcrum 2006

5 budgets increased Global survey of 1100 professional communicators undertaken by Melcrum 2006

6 70% Global survey of 1100 professional communicators undertaken by Melcrum 2006

7 strategy is aligned Global survey of 1100 professional communicators undertaken by Melcrum 2006

8 only 18% Global survey of 1100 professional communicators undertaken by Melcrum 2006

9 demonstrate ROI Global survey of 1100 professional communicators undertaken by Melcrum 2006

10 blogging

11 How do we communicate?

12 interact differently

13 peer-to-peer trust

14 institutional trust

15 user not author

16 participation

17 not channels

18 Areas we will focus on

19 no. 1

20 trends

21 buzz words

22 tools

23 what does the future hold?

24 Leadership communication is no. 1

25 formal media Towers Perrin 2006 Global Workforce Study

26 7% impact Towers Perrin 2006 Global Workforce Study

27 chats with leaders Towers Perrin 2006 Global Workforce Study

28 over the coffee pot Towers Perrin 2006 Global Workforce Study

29 61% impact Towers Perrin 2006 Global Workforce Study

30 ‘Actions of senior leadership’ Melcrum engagement report 2008, 67 countries

31 no. 1 driver Melcrum engagement report 2008, 67 countries

32 employee engagement Melcrum engagement report 2008, 67 countries

33 Face to face communication counts

34 third time in a row New Frontiers in Employee Communications 2006, Edelman

35 in-person New Frontiers in Employee Communications 2006, Edelman

36 most effective New Frontiers in Employee Communications 2006, Edelman

37 A focus on leaders

38 accountability

39 communication competencies

40 internal communicators

41 support

42 line managers

43 face to face

44 antidote to technology

45 Trends and buzz words

46 feedback feedback feedback

47 beyond the workplace

48 “If we really want to see an engaged workforce, I think we have to start with the real needs of that work force and work back from that to create the (communications) strategy. We have to put employees under the same microscope as we put our customers under…” Roger D’Aprix

49 less words

50 picture

51 business strategy

52 visual communication

53 visual cues

54 “Less than 30% of the population strongly uses visual/spatial thinking, another 45% uses both visual/spatial thinking and thinking in the form of words, and only 25% thinks exclusively in words.” Dr. Linda Kreger Silverman, Director, Institute for the Study of Advanced Development.

55

56

57 Trends and buzz words

58 web 2.0

59 “(Web 2.0 is) an idea that the reciprocity between the user and the provider is what's emphasised. In other words, genuine interactivity, if you like, simply because people can upload as well as download.” Stephen Fry

60 “...the read/write web...” Sir Tim Berners-Lee

61 online

62 accessible to anyone

63 community of peers

64 ‘social media’

65

66 employee profiles

67 video rich

68 discussion forum

69 feedback

70

71 iChannel

72 16,000 employees

73 in-company social media

74 ‘Ask a leader’

75 forums

76 CEO webcast

77 employee film festival

78 pushed out

79 virtual screensavers

80 pulled back in

81 Blogging

82 journal style

83 reverse chronological order

84 personality

85 comments and interaction

86 proximity and participation

87 30% Fortune 500

88

89

90 Podcasting

91 radio show

92

93 subscribers

94 listen on the go

95 Wikis

96 “Among organisations that use multiple media channels, wikis are viewed as the most effective.” New Frontiers in Employee Communications 2006, Edelman

97 wikipedia

98 intellipedia

99 living business resource

100 powered by employees

101 open knowledge

102 read/write web

103 own

104 responsibility

105 maintain themselves

106 agile processes

107 breaking events

108 pool resources

109 efficiently

110 organisational memory

111 learned experiences

112 What does it mean?

113 audience expectations

114 create, receive & share

115 range of options

116 match audience/message

117 with medium

118 consider strategies

119 maintain competitive advantage

120 What does tomorrow hold?

121 credit crunch

122 burning platform for change

123 survival

124 What does the future hold?

125 personal brand managers

126 accessible tools

127 holding the space

128 Content reigns

129 relevant

130 high quality

131 creative

132 accessible

133 immediate

134 New frontiers?

135 identify business needs

136 improve performance or culture

137 reach the audience

138 more options

139 more interactivity

140 higher expectations

141


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