1. Copyright 2009. Scott Wright. All rights reserved. 1 http://www.streetwise-security-zone.com SC Selling the Streetwise Security Awareness Program

2. Copyright 2009. Scott Wright. All rights reserved. 2 http://www.streetwise-security-zone.com SC Three questions you want prospects to ask themselves 1. 1.What is the worst thing that could happen to my business operations as a result of an information security breach? 2. 2.How likely is it to happen to us? 3. 3.How well prepared are we to prevent and react?

3. Copyright 2009. Scott Wright. All rights reserved. 3 http://www.streetwise-security-zone.com SC Security Education Conversation Starters Over 80% of data breaches are now caused, in some way, by poor employee risk decisions. Over half of CEO’s now choose AWARENESS as FIRST investment in preventing data breaches Ponemon 2008 Annual Study: Cost of Data Breaches Streetwise Security Education improves compliance AND… Reduces losses due to data breaches Improves job performance Improves organizational performance Improves employee morale Improves customer satisfaction Improves public perception of leadership

4. Copyright 2009. Scott Wright. All rights reserved. 4 http://www.streetwise-security-zone.com SC The Basic Value Proposition For organizations that depend on human handling of sensitive operational and strategic information The Streetwise Security Awareness Program coaches staff at all levels to do their jobs more securely. Unlike other security awareness programs that are often very technical and leave students overwhelmed from the risks they face The Streetwise Security Awareness Program provides a simple, workable process for non-technical staff In addition, our training courses include a full, 1- year website membership offering practical multi- media tips and tools for sustained awareness

5. Copyright 2009. Scott Wright. All rights reserved. 5 http://www.streetwise-security-zone.com SC Adding security awareness to your training portfolio Offer new value to existing client base Cost to sell new content to existing customers is very low Loyal clients will see you as paying attention to their needs Add new depth to your portfolio of training and services for new clients Security is becoming an essential consulting discipline New prospects will see your service offering as being mature, yet dynamic OK, what else do you have?

6. Copyright 2009. Scott Wright. All rights reserved. 6 http://www.streetwise-security-zone.com SC What do your customers need from security training? Legacy system customers need Guidance to compensate for known vulnerabilities Guidance for protecting information in manual processes Existing customers with new IT solutions need: “Street smarts” to safely use platforms that hackers target Guidance for securing new business processes efficiently Help me simplify my risk management problems! What do I really need to worry about?

7. Copyright 2009. Scott Wright. All rights reserved. 7 http://www.streetwise-security-zone.com SC Engagement Options Engage and Coach ½ Day Live Basic Course 1 Day Live Course with Social Networking module 1 Day Live Course tailored for your organization Measure Results for Return on Investment Progressive Quizzes for self-assessment included Feedback forms included End of Session Quiz with direct feedback (Optional) 3 week follow up survey and briefing with recommendations to staff or management (Optional) All courses include FULL 1-year membership to The Streetwise Security Zone website community for each student

8. Copyright 2009. Scott Wright. All rights reserved. 8 http://www.streetwise-security-zone.com SC Additional optional services - Assessment Scan Organization Review policies Measure management and staff awareness Select Target Objectives and Scope of Delivery Awareness Compliance Performance Compliance Awareness Performance

9. Copyright 2009. Scott Wright. All rights reserved. 9 http://www.streetwise-security-zone.com SC Let’s work together! Scott Wright – 613-693-0997 (Sales Hotline!) Security Management Consultant Helping organizations secure their foundations for future growth, and protect their private information scott@streetwise-security-zone.com Sales resources: http://www.streetwise-security-zone.com/training-sales.htmlhttp://www.streetwise-security-zone.com/training-sales.html The Streetwise Security Zone Collaborating to improve security and efficiency www.streetwise-security-zone.comwww.streetwise-security-zone.com (currently free membership) The Honey Stick Project Measuring the quality of human risk decisions for information security (can measure any organization) www.honeystickproject.com