1. Medical Communication

2. Group Introduction Jeff McCreary Danny Anderson Megan Babb Christopher Fronda Rabia Haq Abolawole Orenuga Richard Strosahl

3. Preview ● Illustrate gaps in Inter-facility communications in the Health Care Industry ● Introduce criteria for an effective solution ● Introduce our solution via a portable medical memory device ● Explain our approach to developing our product and functionality ● Evaluation of the con’s and pro’s to such a solution Medical Communication 1 Oct 20, 2003

4. Problem Statement: The Institute of Medicine (IOM) concludes that 44,000 to 98,000 patients annually die from preventable systematic medical errors, caused by “miscommunication or a breakdown in workflow” which resulted in patients being given the wrong treatment or no treatment at all. Abstract: Currently, many patients go to multiple medical institutions for care. We wish to create a product that will accurately contain the patient's important medical information. Our product will make this information readily available in a timely manner when medical care is needed. This will help to reduce the instances of preventable harm. Medical Communication 2 Oct 20, 2003

5. The problem is industry wide. We wish to narrow the problem scope to communication between clinical physician and diagnostic facilities. Clinical Physician Diagnostic Facilities Medical Communication 3 Oct 20, 2003 Medical Communication 3 Oct 20, 2003

6. Current means of accessing medical information are too slow, inadequate, or outdated to meet the demands for inter-facility communications. ● Verbal: slow and unreliable ● Written: incomplete, outdated, illegible, or inconvenient. ● Electronic: Lack of portability combined with uniformity and convenience Medical Communication 4 Problem Characteristics Oct 20, 2003

7. What we want to do: We propose a wearable medical memory device that will expand upon exisiting methods and succeed in bridging gaps in inter-facility communications where current solutions have failed. Medical Communication 5 Solution Statement Oct 20, 2003

8. When asked, experts in the medical field listed the following as important medical information need to deliver safe patient care: ● Allergies ● History and Physical ● Current Medications ● Recent Surgery Findings ● Lab Results Medical Communication 6 Medical Interview Oct 20, 2003

9. When asked, “ Do you think a portable memory device that travels on the patient could help bridge any gaps of communication between multiple patient care facilities?”, support was positive. Dr. Bennett, staff radiologist: “emphatic yes!” Medical Communication 7 Medical Interview Oct 20, 2003

10. Characteristics of a Solution: ● Complete and historically up-to-date ● Easily accessible to appropriate medical organizations ● Information comes from reliable sources ● Reliable Physical Components ● Cost Effective ● Portable Medical Communication 8Oct 20, 2003 Characteristics of a Our Product: ● Easy to update ● Accurate and Secure- verify users, encrypt data ● Durable material and memory type ● Inexpensive- utilizes existing technology ● Small and wearable (must look good!)

11. Goal: We want to reduce patient harm that can be caused by incomplete medical information at the time of treatment. Objective: How are we going to achieve our goal. -develop small, wearable durable memory device -develop simple yet secure software, with a user-friendly interface capable of integrating with existing software databases. -develop hardware that will both interface with the MMD and desktop computers at medical institutions. -implement Hippa compliance – may help medical organizations meet Hippa requirement about providing medical records to patients. -develop mechanism for patient to back up all data that has been placed on MMD -develop market acceptance Medical Communication 9Oct 20, 2003

12. ● Policy and procedure ● legal – lawyer and medical experts ● Software Development ● interface – software engineers ● security – software encyption experts ● Hardware Development ● Security of interface equipment – Electrical Engineer ● Design and Protyping of MMD – CAD Designer ● Marketing ● Community Awareness – Advertising Consultants ● Goverenment Awareness - Lobbyist Medical Communication 10Oct 20, 2003 Major Areas of Project Development and Management Needs

13. Patient requests or is advised to obtain MMD Diagnostic Facility updates & acquires appropriate information Physician updates & reviews medical records Data Flow Diagram (Initialized by physician) Medical Communication 11Oct 20, 2003

14. Component Diagram Medical Communication 12Oct 20, 2003

15. Potential Markets Clinical Physician Diagnostic Facilities Patients: Surgical Histories Extentsive Medical Histories Life-threating Allergies Large Medicatation List Medical Communication 13Oct 20, 2003

16. Risk s ● Price Concerns ● can we make it affordable for institutions to implement? ● Developing Customer Base ● can we reach critical mass with the adoption by the medical community and consumers? ● Competing Products Medical Communication 14Oct 20, 2003

17. Cons ● Added layer of complexity ● Will require cost and training ● Added layer of responsibility ● Will initially add work to the doctors, nurses, etc. ● Concerns by those interviewed: ● Keeping it current ● Accessibility ● Cost Medical Communication 15Oct 20, 2003

18. Medical Communication 3 Oct 20, 2003 Medical Communication 16 Oct 20, 2003

19. Medical Communication 3 Oct 20, 2003 Medical Communication 17 Oct 20, 2003

20. Cost Estimates- Customers ● Base Price of MMD: $150 ● Interface: $200 - $300 ● Software Package: $100 - $200 per license Medical Communication 18Oct 20, 2003

21. Cost Estimates- Development Software Development: 1 year Software Engineer: $80,000 Team of Programmers(3): $150,000 Hardware Development: 3-6 months Electrical Engineer: $50,000 CAD Designer: $30,000 Procedure and Policy Development: 1 year Legal Fees: $100,000 Medical Experts: $50,000 Project Management Team: free (seven motivated and intelligent CS students) Marketing: 1 year initial campaign Advertising Campaign: $700,000 Lobbyist: $200,000 Management Staff: $150,000 TOTAL: $1.5 Million Medical Communication 19Oct 20, 2003

22. Profit Expectations Expected Units Sold: MMD: 1 million Software Licenses: 100,000 Hardware Licenses: 100,00 Expected Profit Percentage: MMD: 10% Software: 90% Hardware Interface: 10% Expected Profit is sales goals are met: MMD: $15 x 1M units = $15 Million Software Licensing= $180 x 100,000 = $18 Million Hardware Interface= $35 x 100,000 = $3.5 Million Expected Profits: $36.5 Million Medical Communication 20Oct 20, 2003

23. Conclusion Medical Communication 21Oct 20, 2003 Questions?

24. Memory Characteristics Non-Polarizable by Magnetic Fields Non-Polarized by Electrical Fields High Density unlike FRAM, which carry at most 32KB Cost Effective Medical Communication 22Oct 20, 2003