1. ©Medentech, 2010, Page 1 Aquatabs – Water Purification Aquatabs can be used in a wide variety of situations. Household Water Treatment Emergency & Disaster Relief Peacekeeping & Defense Forces Travel, Camping & Marine Number 1 Water Purification tablet in the world Over 60 million tablets supplied to the recent Haiti Earthquake + 150m to Pakistan Over 1 Billion Aquatabs used per annum Over 13 million daily users in developing countries Available from 1 litre up to 2,500 litres Over 15 International Independent Studies on Effectiveness USEPA & WHO approved NaDCC for long term drinking water

2. ©Medentech, 2010, Page 2 Distribution Models Community Based Distribution (CBD) - Leveraging CBD/NGO etc networks aimed at BCC, advocacy and capacity building - Primarily Rural access - Integration with “Basket” of Health Products as appropriate Retail Chain (Kiosk’s/Drug Stores etc) - Relying on Private sector marketing and distribution network - Primarily Urban/Peri-urban reach Marketing Private Sector: Above-the-line (ATL) marketing (advertising and promotion) to “pull” Aquatabs through the distribution chains Non-private Sector: Below-the-line (BTL) social marketing to “push” Aquatabs through at the household level, using behaviour change communication (BCC) on HWTS/HIP, as appropriate Medentech Commercial Agent Distributor Funded Intervention Emergency/Health Community Based Distribution (CBD) Social Marketing Organisation (BCC) Social Marketing Organisation (BCC) Government / National Stakeholder Group (BCC) Government / National Stakeholder Group (BCC) Internationa l Network Other Country Programmes Enabling Stakeholder Integration Public Private Partnerships/Alliances Retail Chain Kiosk/Pharmacies

3. ©Medentech, 2010, Page 3 Laying the ground work: -Multi-sector Integration -Public Private Partnership – “Pyramid” approach -Specific Roles & Responsibilities – optimising the expertise: -Strategic -POU platform with Hygiene -Distribution -Marketing (BTL = ATL) -Dissemination Ethiopia – creating Enabling Environment