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1. Researchers use the terms variable, subject, sample, and population when describing their research. 2. Psychologists do research to measure and describe.

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Presentation on theme: "1. Researchers use the terms variable, subject, sample, and population when describing their research. 2. Psychologists do research to measure and describe."— Presentation transcript:

1 1. Researchers use the terms variable, subject, sample, and population when describing their research. 2. Psychologists do research to measure and describe behavior; to understand when, why, and how events occur; and to apply knowledge to real-world problems.

2 1. Psychologists use the scientific method, which is a standardized way of making observations, gathering data, forming theories, testing predictions, and interpreting results. 2. Research must be replicable, falsifiable, precise, and parsimonious.

3 1. Psychologists use descriptive or correlational methods such as case studies, surveys, naturalistic observation, and laboratory observation to describe events, experiences, or behaviors and to look for links between them. 2. Researchers use tests to collect information about personality traits, emotional states, aptitudes, interests, abilities, values, or behaviors. 3. Tests must be reliable and valid.

4 4. Researchers use experiments to collect information about casual relationships between variables. 5. In experiments, researchers include experimental and control groups. 6. Bias is the distortion of results by a variable. 7. Types of bias include sampling bias, subject bias, and experimenter bias.

5 1. Psychologists must consider ethical norms when doing research involving humans or animals.

6 1. Researches analyze and interpret the data they’ve collected by using descriptive statistics and organizing their information in histograms or bar graphs. 2. Researchers use inferential statistics to determine the likelihood that result is due simply to chance. 3. Statistical significance means that a result is probably not due to chance.


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