1. 1 My Yahoo! Personalising the Web Nick Cox – Product Manager May 2007

2. 2 My Yahoo! Personalising the web

3. 3 Pipes : What is Pipes? “Pipes is an interactive feed aggregator and manipulator. Using Pipes, you can create feeds that are more powerful, useful and relevant.”

4. 4 Pipes : http://pipes.yahoo.com http://pipes.yahoo.com Remix XML structured web content to make useful tools As simple to use as clicking “create a new pipe” Entirely browser based IDE Over 5,000 sample pipes to try or expand on

5. 5 Pipes : Demo Support http://www.technorati.com/search/apple?language=fr&autho rity=n –http://feeds.technorati.com/search/apple?language=fr

6. Yahoo! Developer Network http://developer.yahoo.com http://developer.yahoo.com 6

7. 7 Yahoo! Developer Network : Mission …enable developers, ISVs and partners to rapidly build compelling software services on the Yahoo platform leveraging our platform excellence, highly–scalable infrastructure and social media wealth…

8. 8 Y!DN : Can I make money? Sure! Currently Y! Web Services are available to anyone interested in using Y! products, services, data and content. SOME of our services are only available for use in non-commercial applications

9. 9 Y!DN : Low barriers to entry You can use any language you like! Our SDK provides libraries and / examples in: –ColdFusion –C# –Flash/Flex (ActionScript) –Java –JavaScript –Lua –Perl –PHP –Python –Ruby –VB.NET –Widgets (JavaScript + XML)

10. 10 Y!DN : Applications Gallery http://gallery.yahoo.com http://gallery.yahoo.com Users can upload and rate API based applications. –600+ apps so far : Messenger – 30% Maps – 20% Search – 19% Flickr – 15% YUI – 6% Music – 3% All Others – 9%

11. Some Cool APIs Yahoo Mail API – launched March 2007 –List Folders – Lists all mail folders (total messages and unread message counts etc.) –List messages – Lists all messages in a folder. Want first X results filtered by unread –Get Message – Returns message parts in UTF-8 –Save Message / Save Raw Message – allowing you to build mail import tools YUI – Yahoo User Interface Library Answers Flickr API –Get Interesting Pictures by date –Add / Delete / Edit / List comments –Search by tag, date, user etc. –Get EXIF / TIFF / GPS tags for a photo Search Travel –Query Trip Planner content – restrict by Geolocation, images, keywords etc. Finance –Get stock quotes for a listed company (http://finance.yahoo.com/rss/headline?s=yhoo)

12. Yahoo! Next Generation http://au.alpha.yahoo.com 12

13. 13 Alpha : Personalisation Features Supports 3 rd party content: –OpenSearch friendly sites –Pipes! Customise your view Share your layout with friends

14. 14 NextGen Front-pages : http://au.alpha.yahoo.com/

15. NextGen Front-pages : MyYahoo http://cm.my.yahoo.com http://cm.my.yahoo.com Limited live beta

16. 16 MyYahoo : Personalisation Features Change colours Add content – Not restricted to Y! content Send modules, pages, or entire layouts to a friend

17. 17 Don’t forget Hack Day : London June 16 th and 17 th @ Alexandra Palace. 500 web developers Live entertainment from surprise music guest. Co-hosted with BBC Backstage Yahoo! Developers on hand to help out and answer any questions. http://hackday.org/

18. Questions Thanks! 18