1. Product Placement
Marketing

2. Agenda Warm-up Sales Process Questions 7-12
Scripts & Videos / Role Plays for Sales Due by end of hour
Product Placement Video
Truman Show is 102 minutes
Finish your packet of notes regarding the sales process
Turn that in
Video / Role Plays in class

3. Product Placement What is Product Placement?
Product Placement is placing products &/or services in the media as a method of advertising
Allows for global advertising
Product is embedded in the film so the viewer can’t escape it
No mute button, no fast forward or skipping of commercial
Began in the early 1940’s but has greatly increased since the late 1980’s

4. Product Placement What are the advantage of Product Placement?
New potential Customers
Cadillac through the Matrix
Increased Sales
Mutually beneficial relationships
Company invests once and there is endless amount of views
Customers see a celebrity using the product which causes its value increases
Tom Cruise
Sylvester Stallone

5. increased sales of Reese’s Pieces by 70%
Product Placement #1
"ET"
increased sales of Reese’s Pieces by 70%

6. Product Placement Example #2
"The Firm" increased Red Stripe beer sales 53%

7. Product Placement Example #3
James’ Bonds "Golden Eye" sold 3600 BMW Z3 roadsters in Atlantic Blue 3 weeks before the film opened and the car was back ordered by 8000 units

8. Product Placement Example #4
"Risky Business" tripled Ray-Ban Wayfarer sales from 18,000 to 360,000 in the first year to 720,000 the next year.
The company was able to increase the price from $30 to $50.

9. Product Placement Example #5
"Days of Thunder" increased sales of Mello Yellow to $154 million dollars

10. Product Placement What are the disadvantages of Product Placement?
Easy to advertise “ethically charged” products
Guns, Alcohol, & Drugs
Promotes products as appealing to a large audience
Promotes items to a younger audience
Huge marketing risk
Bad movie, bad image
Can be seen as annoying to viewers

11. Coca-Cola in Both Films

12. Product Placement How much do companies pay for product placement?
Some companies are willing to millions of dollars
Dependent on amount of exposures or views
Coffee Beanery in Deep Impact
20 empty cups
Popeye's Chicken
Provides crew lunch ($40,000 for a movie set)
Bring lunch, scene ends up on chopping block
Apple products are used frequently but they claim they never pay for placement

14. Product Placement What Marketing Risks Exist with Product Placement?
Cannot predict the success of movies and shows
Negative associations between products and films
False Advertisement
Celebrity uses product
Clutter

15. Product Placement
Concept of Product Placement is illustrated explicitly in the movie The Truman Show
From viewing this film you should understand
What product placement is
How it is used in movies & television
Why it is used as a form of advertising

16. Truman Show Complete Sales Packet of Notes as you watch
Will have 2 questions on film at the end to answer.

17. Product Placement List at least Six Examples of Product Placement
Why is it effective for selling or promoting a product image?
Why might a company choose to use product placement in a show versus investing in a commercial
Do you think the Truman Show creators were unethical?
Is it fair?
Is it Right?
Doing what is in the best interest of others?
From a business experience do you think it is a good idea?