1. © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

2. IBM System Storage © 2008 IBM Corporation 2 Green Storage Multiple forces are driving a transformation of the data center Accelerated pace of business and technology innovations Operational issues have IT at a break point

3. IBM System Storage © 2008 IBM Corporation 3 Green Storage IT organizations are challenged by a set of operational issues Challenges Rising costs of systems and networking operations Explosion in volume of data and information Difficulty in deploying new applications and services Security of your assets & your clients’ information Landslide of compliance requirements Systems and applications need to be available Rising energy costs & rising energy demand Power & thermal issues inhibit operations Environmental compliance & governance mandates Costs &ServiceDelivery BusinessResiliency& Security EnergyRequirements “Enterprises report that IT operational overhead = up to 70% of IT budget and growing... leaving precious few resources for new initiatives.” IDC, Dec 06

4. IBM System Storage © 2008 IBM Corporation 4 Green Storage Financial services Medical imaging Mobile phones Sources: IBM Global Technology Outlook, 2005; TABB Group, Trading at Light Speed: Analyzing Low Latency Market Data Infrastructure, March 2007; Aite Group, Algorithmic Trading 2006: More Bells and Whistles, November 2006; Infonetics Research, Radio Access Network Equipment and Subscribers report, October 2007; Pyramid Research, October 2007 1MB/2D image 1TB/4D image 5B market messages ~130B market messages 1B mobile subscribers ~4B mobile subscribers Business innovation is accelerating with advancements in technology 200420072006201020022010 By 2010...... medical images will take up 30% of the world’s storage By 2010...... over half of U.S. equities trading will be algorithmic By 2010...... 74% of the world’s mobile subscribers will live in emerging economies

5. IBM System Storage © 2008 IBM Corporation 5 Green Storage Application Workloads - Transaction Processing - File Serving - Data Mining - eMail - … Technology Innovation - RAID - Caching - Storage Networking - Storage Replication - Storage Management Operational Objectives - Data Availability - Cost - Reliability - Disaster tolerance - Data Security - Compliance and Retention - Performance Drivers of IT Changes -Power Consumption -Heat Generation

6. IBM System Storage © 2008 IBM Corporation 6 Green Storage Power and cooling exceeds server Spending $0 $10 $20 $30 $40 $50 $60 $70 $80 1996199719981999200020012002200320042005200620072008 2009 Installed base (M units) 2 4 6 8 10 12 14 16 18 Spending (US$B) New server spending Power and cooling What is the greatest facility problem with your primary data center? Gartner, Best Practices in Data Center Facilities, Michael Bell, October 2006 Excessive Heat Insufficient Raised Floor Insufficient Power Poor Location Excess Facility Cost None of the above 29% 21% 29% 6% 3% 13% N = 112 Cost of power = cost of purchase for servers (2007), = 40% cost of purchase for storage “Power and cooling will be a top 3 issue with all CIOs in the next 6-12 months” - Michael Bell – Gartner Power and Cooling Trends Inexpensive dense computing and increasing power costs are shifting requirements and spending Source: IDC 2006

7. IBM System Storage © 2008 IBM Corporation 7 Green Storage Storage Products are not the worst offenders Source: IBM

8. IBM System Storage © 2008 IBM Corporation 8 Green Storage Storage Power Landscape Components of Data Center Power Consumption Storage Power Consumption/GB Data Center Storage Usage External PB Shipped Data Center Storage Power Growth Source: IBM Source: IDC

9. IBM System Storage © 2008 IBM Corporation 9 Green Storage The Most Important Factor for Storage is Drive Speed Watts Watts/GB Speed Kills: Best server class drive in Watts/GByte is 7,200 RPM 500 GB drive Best overall is 2.5” 5,400 RPM 160GB drive Drive Power Use Source: IBM

10. IBM System Storage © 2008 IBM Corporation 10 Green Storage 10.0000,11101001000 Flash Memory vs. HDD Manufacturing Price per GB (simplified) $5 $50 $500 $5000 GB capacity 50c Not-to-scale graphs !

11. IBM System Storage © 2008 IBM Corporation 11 Green Storage An evolutionary new model for efficient IT delivery addresses a changing landscape

12. IBM System Storage © 2008 IBM Corporation 12 Green Storage The New Enterprise Data Center can have far reaching benefits* –  Provision new resources in minutes  Triple asset utilization  System outages down 58%  Reduce floor space by 80%  Reduce power usage by 40%  Up to 60% heat reduction reallocating resources from operations to innovation * Unique customer benefits may vary

13. IBM System Storage © 2008 IBM Corporation 13 Green Storage Stages of adoption

14. IBM System Storage © 2008 IBM Corporation 14 Green Storage Techniques for Making Storage Green Assess your storage usage Deploy more power efficient storage Utilize storage more efficiently

15. IBM System Storage © 2008 IBM Corporation 15 Green Storage Techniques for Making Storage Green Assess your storage usage Deploy more power efficient storage Utilize storage more efficiently

16. IBM System Storage © 2008 IBM Corporation 16 Green Storage Use Management Tools to: Identify data that can be moved to more power efficient storage Identify data that can be freed to create space on existing storage Assess Your Storage Usage - Action Use Management Tools to Identify Areas for Improvement IBM Storage Management products: TotalStorage Productivity Center

17. IBM System Storage © 2008 IBM Corporation 17 Green Storage Techniques for Making Storage Green Assess your storage usage Deploy more power efficient storage Utilize storage more efficiently

18. IBM System Storage © 2008 IBM Corporation 18 Green Storage Deploy More Power Efficient Storage - Action Storage Consolidation IBM Consolidation Products/Services: SAN Components SAN Volume Controller (SVC) DS Products N Series TCO Assessment Reduced Facilities Cost: Less floor space Less power Less cooling Reduced CO2 emission SAN DAS SAN

19. IBM System Storage © 2008 IBM Corporation 19 Green Storage TCOnow! for Enterprise Storage - Overview Increase competitiveness of storage consolidation projects  “TCOnow! for Enterprise Storage” shows the TCO for storage consolidation projects including generation of the high level design –Performs an IT storage assessment for the existing infrastructure via a build-in questionnaire –Proposes a high level design for the new solution using: –DS Products (DS4000, DS6800, DS8000) –N-Series (N3700, N5000, N7000) –SAN Volume Controller –Fabric (Brocade, Cisco) –Includes all major costs –Hardware and software purchase (disk and fabric) –Management Software –Implementation and data migration –Ongoing Personnel –Downtime for planned and un-planned outages –Facilities (space, power, and cooling, CO2 emission) –Support and Maintenance

20. IBM System Storage © 2008 IBM Corporation 20 Green Storage Deploy More Power Efficient Storage - Action Place the data on the most power efficient (slowest) storage that meets your needs Relative Power @ typical R/W operation load - There is an important spread in Power/Gbyte in slower access storage - As capacities grow, the relative advantage of tape grows (25:1 vs SATA) - Putting the data on the right media for its use is critical Source: IBM Storage System Comparison

21. IBM System Storage © 2008 IBM Corporation 21 Green Storage Deploy More Power Efficient Storage - Action Refresh Equipment More Frequently Relative Watts per GB Efficiency opportunity of 3 year retention versus 5 year retention at 30%/year CGR density improvement. Storage Power Consumption/GB Source: IBM

22. IBM System Storage © 2008 IBM Corporation 22 Green Storage 40% CAGR 65% CAGR

23. IBM System Storage © 2008 IBM Corporation 23 Green Storage Deploy More Power Efficient Storage – Facts Tape Power & Cooling is Dramatically Better Than Disk Store 250TB with 25% Growth Rate over 10 Years 10 Year TCO Analysis Scenario:  Store 250TB  25% Growth Rate  Over 10 Years  DS4700 SATA Disk  LTO 4 Tape Library Customer Storage Goals: Performance Compliance Data Security Disaster Protection Reduce TCO and energy costs Tape is very “green” @ 20x less energy expense All disk or all tape may not address all goals

24. IBM System Storage © 2008 IBM Corporation 24 Green Storage Deploy More Power Efficient Storage – Action Combine Tape & Disk to Address Goals and Best “Green” Practice 10 Year TCO Analysis IBM Blended Disk and Tape Products TS7500 Virtualization Engine for Open Systems TS7700 Virtualization Engine for System z DR550 and WORM Tape Customer Storage Goals: Performance Compliance Data Security Disaster Protection Reduce TCO and energy costs Blended disk and tape can address the goals

25. IBM System Storage © 2008 IBM Corporation 25 Green Storage Deploy More Power Efficient Storage - Action Information Lifecycle Products are Instrumental IBM ILM Products: Content Manager Tivoli Storage Manager DFSMS for System z IBM DR 550 TS7500 and TS7700 Tape Virtualization Engines ILM Software: Today: Move data to the most cost effective storage for its current use based on policies Future: Move data to the most power efficient storage dynamically to satisfies usage requirements Information Lifecycle Information Management Create / Capture ReviseRouteApprove Publish Archive / Destroy Compliance Audit Corporate Policies Classify Security Tiered Storage content lifecycle content lifecycle content lifecycle content lifecycle content lifecycle content lifecycle Declare Business Rules

26. IBM System Storage © 2008 IBM Corporation 26 Green Storage Deploy More Power Efficient Storage - Action Storage Virtualization IBM Virtualization Products: SAN Volume Controller Virtualization Capabilities: Disk Saving Benefits Create virtual LUNs with different power cost attributes, and different performance Improvement in Remote Copy efficiency by approx. 30% Reduction for reserved capacity by approx. 50% Reduction in storage growth thru pooling by approx. 20% SAN Virtual Disks Physical Disks

27. IBM System Storage © 2008 IBM Corporation 27 Green Storage IBM – The #1 Storage Provider IBM storage ranking per IDC Worldwide Combined Disk and Tape Storage report, June 2007 & TS7500 LTO 4 Encrypting Tape Drive Make it Green with Black boxes from ”Big Blue”

28. IBM System Storage © 2008 IBM Corporation 28 Green Storage Techniques for Making Storage Green Assess your storage usage Deploy more power efficient storage Utilize storage more efficiently

29. IBM System Storage © 2008 IBM Corporation 29 Green Storage Use Management Tools to: Identify data that can be freed to create space on existing storage: Duplicate files Unused files Inactive files Temporary files Initiate automation to reclaim space Utilize Storage More Efficiently - Action Use Management Tools to Improve Utilization IBM Storage Management products: TotalStorage Productivity Center

30. IBM System Storage © 2008 IBM Corporation 30 Green Storage Virtualization Provides: Improvement in capacity utilization reported by virtualization customers Pooling of physical disks to avoid fragmentation in allocation Thin Provisioning to minimize unused space Utilize Storage More Efficiently - Action Use Storage Virtualization & Thin Provisioning to Improve Utilization SAN Virtual Disks Physical Disks IBM Virtualization Products: SVC for Virtualization and soon with Thin provisioning N series with Thin Provisioning

31. IBM System Storage © 2008 IBM Corporation 31 Green Storage Utilize Storage More Efficiently - Action Reduce Your Data IBM Data Reduction Products: TotalStorage Productivity Center Tivoli Storage Manager N series Advanced Single Instance Store TS1120 Tape Drive LTO Tape Drive Data Reduction Techniques Include: Identification of duplicate files Compression of files Use of a de-duplication or single instance store Fast Access Disks Backup or Archive Disks, Tape A A Compression De-Duplication a,b,c,da,b,c,ea,b,d,e a,b,c,d,e

32. IBM System Storage © 2008 IBM Corporation 32 Green Storage 1997Today CIOs1281 Host data centers1557 Web hosting centers805 Network311 Applications15,0004,700 IBM Data Center Evolution  Reduced operational costs by $1.5 billion/year The New Enterprise Data Center  Increased quality of service delivery  ROI of less than 2 years  Real time integration of information and business services IBM’s Own Data Center Transformation Project Big Green  2X capacity, no increase in consumption or impact  $1 saved on energy $6-$8 operational savings

33. IBM System Storage © 2008 IBM Corporation 33 Green Storage Simplified Shared Dynamic The freedom to innovate

34. IBM System Storage © 2008 IBM Corporation 34 Green Storage Assess where you are today Determine the best starting points Leverage IBM experience Simplified SharedDynamic  Begin with Strategic Roadmap: –Data Center Transformation –Service Management Strategy –Information Architecture  Begin by addressing critical operational issues: –Consolidation & Virtualization –Green computing –Business Resiliency & Security –Service performance –IT process automation –Optimized information availability  Client case studies  Implementation patterns and blueprints  Architected approach  World-class technologies and products Getting started

35. IBM System Storage © 2008 IBM Corporation 35 Green Storage