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Seema Narendran, Ramnarain Ruia College Ananda Bazaar Patrika.

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Presentation on theme: "Seema Narendran, Ramnarain Ruia College Ananda Bazaar Patrika."— Presentation transcript:

1 Seema Narendran, Ramnarain Ruia College Ananda Bazaar Patrika

2 Seema Narendran, Ramnarain Ruia College Anandabazar Patrika first appeared on March 13, 1922 — the day of Holi, as an evening daily, printed in red ink. Founded in 1922 by Prafulla Chandra Sarkar who was the editor as well It was a four-pager, priced at two paise and had a first-day circulation of a thousand copies.

3 Seema Narendran, Ramnarain Ruia College The newspaper’s red ink led to the contemporary English daily, The Englishman terming it a ‘danger signal’. Largest circulating Bengali daily in India Considered by many to be one of the most popular regional newspaper in India

4 Seema Narendran, Ramnarain Ruia College Today its concurrently published from Kolkata, New Delhi, and Mumbai The newspaper brings out special festive issues during Durga Puja Synonymous with the Bengali community

5 Seema Narendran, Ramnarain Ruia College The origins A daily from 1891, Amrita Bazar Patrika by the beginning of the 20th century was recognized as a pillar of the national movement In 1922, generational change within the Ghosh family led to a division A branch split off and started a Bengali daily Ananda Bazar Patrika

6 Seema Narendran, Ramnarain Ruia College The two newspapers became keen rivals With the common the struggle against the British, they intruded on each other's circulation base After independence, Ananda Bazar Patrika adapted more successfully to the need for management and advertising Under A K Sarkar (1912-83), in the 1960s, it became India's largest circulating daily published from a single centre

7 Seema Narendran, Ramnarain Ruia College With its unshakeable patriotic stance, it soon became very popular. Unbiased views, constructive criticism, indomitable courage and an uncompromising attitude were just a few aspects, which went on to make Anandabazar Patrika the ‘voice of Bengal’.

8 Seema Narendran, Ramnarain Ruia College Its popularity reached new heights when, in 1954, the Press Commission report declared Anandabazar Patrika to be the largest circulated newspaper in the country, published from one location. Over the years, Anandabazar Patrika has achieved many milestones along the way — it was the first in the east and one of the first in the country to use offset printing

9 Seema Narendran, Ramnarain Ruia College Shook the foundation of the British power in India Helped to enhance the spirit of nationality among the people fighting against the colonial power Gained immense popularity with the masses 1000 copies of the newspaper were sold on the very first day of publication

10 Seema Narendran, Ramnarain Ruia College Showed immense courage in stating the truth and never compromised Always presented unbiased news Initially consisted of only four pages

11 Seema Narendran, Ramnarain Ruia College Other than the Kolkata edition, it has introduced editions for other metropolitans like Mumbai and Delhi It is the only Bengali daily to cross 1.2 million in circulation Published, along with Desh, the first large-scale readership survey in 1963, nine years before the first National Readership Survey (NRS) research was commissioned

12 Seema Narendran, Ramnarain Ruia College Has seven district splits within West Bengal Also has city splits- Uttar Kolkata (North Calcutta), Dakshin Kolkata (South Calcutta), Purbo Kolkata (Salt Lake) & Howrah There is also an internet edition of Anandabazar Patrika and anandautsav.com, the puja website.

13 Seema Narendran, Ramnarain Ruia College In addition to its city split — Kolkata, it offers supplements like Patrika on Saturdays, Rabibashoriyo on Sundays, Prastuti on alternate Mondays and Kajer Bazar on Tuesdays. Total readership: 72,95,000 (NRS 2006) Readership in Calcutta: 30,61,000 (NRS 2006)

14 Seema Narendran, Ramnarain Ruia College The group, under Aveek Sarkar launched: The Telegraph- an English daily Sunday- an English weekly (now closed down) Sports World- Sports magazine Business Standard- Daily pink paper

15 Seema Narendran, Ramnarain Ruia College 1922- Starts with four pages, becomes six soon after 1923- Anandabazar Patrika becomes a morning daily Ties up with Reuters, Associated Press and the Free Press of India 1925- becomes a 16-page wonder First 120-page special supplement on Calcutta Congress - sold out within two hours. Second edition printed on demand.

16 Seema Narendran, Ramnarain Ruia College 1930- Faced with a draconian Press Ordinance, goes out of circulation for a few months 1931- Starts coming out everyday 1932- Circulation soars

17 Seema Narendran, Ramnarain Ruia College 1941- Anandabazar Patrika was the first to inform about Subhas Chandra Bose’s dramatic escape No ads carried on the front page, the day after Rabindranath Tagore’s demise

18 Seema Narendran, Ramnarain Ruia College 1942- Dailies not printed to protest against regulations imposed on newspapers and the lack of newsprint 1948- Mahatma Gandhi’s assassination - landmark coverage, Lord Mountbatten calls it the “greatest homage to the Mahatma.”

19 Seema Narendran, Ramnarain Ruia College 1960-Entertainment gets a fillip with the Anandalok section introduced in ABP 1965- Colloquial Bengali in narrative prose begins. Formal Bengali only in the editorials now

20 Seema Narendran, Ramnarain Ruia College 1983- The first colour printing — the features section of ABP 1984- News comes to a standstill as ABP faces a 51-day strike 1992- Does not carry a single advertisement as a mark of tribute to Satyajit Ray, who had died the previous day

21 Seema Narendran, Ramnarain Ruia College 1993- The district pages of the ABP are launched 2000- its internet edition is launched 2003- A new-look Anandabazar Patrika hits the stands.

22 Seema Narendran, Ramnarain Ruia College 2005- Reaches the one-million circulation benchmark 2008- Anandabazar Patrika wins Silver for being the best printed non-English daily at the 4th National Awards for Excellence in Printing

23 Seema Narendran, Ramnarain Ruia College The only newspaper to send a journalist to cover Amartya Sens Nobel Prize investiture ceremony


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