1.  Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth

2. Why? Universal Tags SEO Video Keywords Related Content

3. Video Keywords Digital Media Center Video Keywords Assigned YouTube Content Management System Discovery Video Page Related Videos Related Content

4. Tematres  Web Based  Open Source  PHP & MySQL  http://tematres.r020.com.ar/index.en.html http://tematres.r020.com.ar/index.en.html

5. Hierarchical List

6. Simple Menu

7. Add Narrow Term

8. New Term

9. Expanded Tree

10. Search: Baby

11. Single Term View

12. Notes

13. Alphabetic List

14. Interwoven: MetaTagger

15. MetaTagger: Search Baby

16. MetaTagger: Alternate

17. YouTube: Tags http://www.youtube.com/watch?v=OMOGi57sJwk

18. TLC.com: Meta Keywords http://tlc.discovery.com/videos/jon-amp-kate-plus-8-we-want-a-puppy.html

19. Tools for Keyword Research  Google Trends Google Trends  Google AdWords Keyword Tool Google AdWords Keyword Tool  Google Search-based Keyword Tool Google Search-based Keyword Tool  SEO Book Keyword Suggestion Tool SEO Book Keyword Suggestion Tool  KeywordDiscovery ($) KeywordDiscovery  WordTracker ($) and Free Version WordTrackerFree Version  SEO Book’s Keyword Tools Page SEO Book’s Keyword Tools Page

20. Final Thoughts  Work in progress  Still evaluating best ways to leverage the controlled vocabulary  Still BUILDING the vocabulary  Setting expectations

21. Contact Info  Jeanne Kramer-Smyth  jeanne@spellboundblog.com jeanne@spellboundblog.com  http://www.spellboundblog.com http://www.spellboundblog.com  Questions??