1. The Internet and Interactive Media

2. DO U KNW? What is WWW? Who owns WWW?

3. World Wide Web  WWW is not synonymous with Internet.  Internet is a global system of interconnected computer networks.  Web is an application running on the Internet.  In March 1989, Sir Tim Berners-Lee wrote a proposal about a database and software project he had built in 1980.  A NeXt computer - used by Berners-Lee as the world's first web server and also to write the first web browser, World WideWeb, in 1990.  The World Wide Web Consortium (W3C) was founded by Tim Berners-Lee in Oct 1994 at MIT.

4. 2006 – Internet advertising exceeds $16.2 billion 2011 (Projected) - $42 billion 2006 – Internet advertising exceeds $16.2 billion 2011 (Projected) - $42 billion 2000-2002 Bust – 25% drop 2005 – Internet advertising at $10 billion 1994 – Ads on HotWired Growth in Internet Advertising

5. Y knw bout Web Mktg?

6. Internet Communications Objectives

7. DISCUSS… Suxesful Websites ? Define: Suxesful Y r they suxesful?

8. 6 Cs of an Effective Website www.benjerry.com

9. IMC with Internet Advertising Sales Promotions Personal Selling Public Relations Direct Marketing The Internet should be integrated with:

10. Internet Advertising

11. Banner ads

12. Standard banner ad sizes Source: IAB 2009

13. Pop-up ads

14. Contextual ads KBB - Pontiac Ad XBOX Interstitial ads

15. Internet – Sales Promotion www.BathAndBodyworks.com www.Aeropostale.com

16. Internet – Personal Selling www.Avon.com

17. Internet – Public Relations www.Chrysler.comwww.Chrysler.com (experience)

18. Internet – Direct Marketing  Email (www.mailchimp.com)www.mailchimp.com  Infomercials - Famous Infomercial Famous Infomercial  Parody Parody  E-Commerce (Amazon, ebay, Xerox)

19. FUN TIME …

20. Internet Effectiveness – Measure it !  Internet Specific  Clicks  Post-click conversions  Cost per conversion IAB Glossary

21. Internet Effectiveness – Measure it !  Cross Media Optimization Studies  Traditional Measures  Recall  Retention  Sales  Usage/Attitude Surveys

22. Internet Effectiveness – Sources?  Arbitron  MRI & SMRB  Ad Analyzer  Audit Bureau of Circulations  Interactive Advertising Bureau  eMarketer  Nielson Net Ratings  Jupiter Research ABC - Free Reports

23. THINK… Weigh it out! Wot r the Pros & Cons of the Net?

24. Internet - PROs  Targeting capabilities  Message tailoring  Interactive capabilities  Information access  Sales potential  Creativity  Exposure  Speed  Complementing other IMC elements

25. Internet - CONs  Measurement problems  Annoyance  Clutter  Potential for deception  Privacy  Irritation

26. OTHER INTERACTIVE MEDIA Mobile Interactivity Interactive Television