1. Recycling Campaign KING5 Custom Research Survey USA November 2007 Confidential client communication document. No information may be shared or published without consent of KING5

2. Page 2 KING5 Custom Research-Survey USA Research Methodology Sample: 600 adults from Seattle. Technique: Telephone surveys conducted by Survey-USA for KING5 Television. Field Date:  November 20, 2007 Data Collection: This SurveyUSA poll was conducted by telephone in the voice of a professional announcer. Respondent households were selected at random, using Random Digit Dialing (RDD). All respondents heard the questions asked identically. Respondents answered questions by pressing buttons on their phones. Margin of Error: Overall results considered significant +/- 4.5%. A larger +/- applies to sub-populations, see legend for details.

3. Page 3 KING5 Custom Research-Survey USA Respondent Profile Results may not add to 100%, because percentages are rounded to whole numbers.

4. Page 4 KING5 Custom Research-Survey USA Do you own your own home? Own Home All Respondents

5. Page 5 KING5 Custom Research-Survey USA Does your household currently recycle paper? Recycle Paper Homeowners

6. Page 6 KING5 Custom Research-Survey USA What would you say is the main reason your household recycles paper? –It's convenient and easy? –It's the law? –It saves money on the garbage bill? –It reduces what goes into a landfill? –It makes a difference in the community? –It helps fight global warming? –It helps save our natural resources, like trees? –Or some other reason? Main Reason for Recycling Paper Homeowners Who Recycle Paper 18-34 37% Reduces landfill 19% Convenient & easy 35-49 44% Reduces landfill 28% Saves natural resources 50+ 31% Reduces landfill 23% Convenient easy

7. Page 7 KING5 Custom Research-Survey USA Does your household have a yard and food waste cart service? Yard & Food Waste Cart Homeowners

8. Page 8 KING5 Custom Research-Survey USA When you throw away your leftover food scraps, –Do you put them in the garbage every time? –Do you put them in your compost bin every time? –Do you put them in your yard waste cart every time? –Do you put them in your yard waste cart about once a month? –Do you put them in your yard waste cart a few times a year? –Or do you put them somewhere else? How Often Throw Away Food Scraps Homeowners Who Have a Food Waste Cart 40% of Adults 18-34 put scraps in the garbage every time; 28% in the yard waste cart 31% of Adults 35-49 put scraps in the yard waste cart every time followed by 25% in the compost bin every time 32% of Adults 50+ put scraps in the yard waste cart every time and 29% in the garbage every time

9. Page 9 KING5 Custom Research-Survey USA What is the main reason your household does NOT put leftover vegetable scraps in your yard waste cart? It's too messy? –The cart attracts animals or insects? –You are not sure what food scraps can go in the cart? –The cart is not collected often enough? –It's not convenient? –Or some other reason? Reason For Not Putting Food Scraps in Cart Homeowners Who Do Not Put Scraps In Cart Every Time 35% of 18-34 are not sure what goes in cart 27% of 35-49 say it’s not convenient 23% of 50+ think it attracts animals

10. Page 10 KING5 Custom Research-Survey USA Have you recently seen or heard any information on recycling or composting? Seen/Heard Information on Recycling/Composting Homeowners 18-34 63% Yes 35-49 60% Yes 50+ 72% Yes

11. Page 11 KING5 Custom Research-Survey USA Where did you see or hear the information? –TV? –Radio? –Newspaper? –A collection calendar? –A newsletter mailed to your house? –Internet? –Word of mouth? –A community event? –Or somewhere else? Where Was Information Homeowners Who Saw Information 18-34 25% TV 21% Newsletter 35-49 34% Newsletter 20% TV 50+ 36% Newsletter 19% TV

12. Page 12 KING5 Custom Research-Survey USA Of the following TV commercials about recycling, which do you remember most? –The Commercial promoting the Fremont Oktoberfest? –The Pagliacci Pizza Commercial saying pizza boxes can go in yard waste cart? –The cartoon composting commercial that ended with "Recycle. Why Waste a Good Thing?" –The Tom Douglas and Kathy Casey Cooking Commercial? –The recycling commercial featuring Jones Soda, Seattle Times and Patagonia? –Or some other commercial? TV Commercials Respondents Who Remember TV Ad 18-34 50% Pagliacci Pizza 33% Recycling commercial (Jones Soda, Seattle Times and Patagonia) 35-49 57% Pagliacci Pizza 20% Other 16% Cartoon Composting 50+ 47% Pagliacci Pizza 17% Cartoon Composting

13. Page 13 KING5 Custom Research-Survey USA Of the following radio advertisements about recycling, which ONE do you remember most? –The Tully's Compostable Cup advertisement? –The Kathy Casey ad? –The Pagliacci Pizza ad? –The Tom Douglas ad? –The Snoose Pizza ad? –Bite of Seattle ad? –The Goods for the Planet ad? –Or some other radio ad? Radio Commercials Respondents Who Remember Radio Ad 18-34 100% Other 35-49 54% Tully’s 20% Other 35% Pagliacci Pizza 50+ 48% Other 14% Pagliacci Pizza & Tom Douglas (tie)

14. Page 14 KING5 Custom Research-Survey USA Which of the following educational information from the Seattle Public Utilities are you most familiar with? –The Curb Waste + Conserve Quarterly Newsletter? –The @ Your Service Newsletter that comes with utility bill? –The Garbage and Recycling Collection Calendar? –The Improve Your Recycling IQ Poster? –A Yard and Food Waste Poster? –Or some other information? SPU Educational Information Homeowners 18-34 34% Curb Waste & Conserve Quarterly 25% Collection Calendar 15% Yard & Food Waste Poster 35-49 34% Curb Waste & Conserve Quarterly 32% Collection Calendar 26% Utility Bill Newsletter 50+ 30% Curb Waste & Conserve Quarterly 30% Collection Calendar 24% Utility Bill Newsletter